Influencer Marketing Strategist
Job Description
Invisible Narratives is looking for an Influencer Marketing Strategist to join our growing team. This role will manage and create the rollout plans of our influencer-driven merchandise drops and supervise all deliverables within the campaigns. Ideal candidates have a very strong grasp of social media driven campaigns, working closely with creators/talent, and experience with direct to consumer e-commerce driven businesses.
Company Description
Invisible Narratives is a “tradigital” entertainment start-up that specializes in providing content and story development services, custom merchandising capabilities, and organic marketing expertise to Creators in the Creator Economy. Invisible Narratives helps build out IP franchises with Creators by leveraging social media platforms alongside its direct-to-fans e-commerce platform, INVIZ.tv, where fans can seamlessly watch premium content featuring influential Creators, and shop unique and custom product bundles featuring limited-edition merchandise drops.
Responsibilities
- Creating organic influencer marketing campaigns that drive traffic and transactions on creators’ merchandise and content drops with INVIZ.
- Working closely with merchandising, content, and creative teams to maintain cohesion, provide clear timelines and expectations, while also navigating any roadblocks that may impact campaigns success.
- Boost marketing campaigns with innovative, creative activation ideas.
- QAing photo, video, and copy for marketing campaigns before and during campaign launch to ensure content meets standards.
- Reporting on data and results and transforming them into actionable adjustments for future campaigns.
- Identifying social, content, and merchandise trends to further boost campaign success.
- Staying up to date within the influencer and creator space.
Requirements
- Experience creating and overseeing influencer marketing campaigns.
- Passion for digital entertainment, fashion and storytelling.
- Proactive and self-motivated, have excellent organizational skills and be able to parse out critical information from multiple inputs and communicate effectively.
- Experience in Client or Talent facing roles
- Mastered Experience in all social medias
- Mastered experience in Google Suite to create rollout plans, documents and calendars.
