Director, Strategy - Branded Entertainment

The Hulu Branded Entertainment team is seeking a Director of Creative Strategy who will help oversee branded content solutions for the Hulu platform with a primary focus on our advertising campaigns with brand partners.

Key Responsibilities:

• Create and implement Hulu’s overarching branded entertainment creative strategy for a range of innovative new advertising solutions on the service, while building an approach anchored in Hulu and Disney Streaming’s broader storytelling strategy and business objectives
• Help develop advertising partnership strategies that introduce long-form branded content for the Hulu service
• Help oversee the RFP pipeline for Hulu-centric opportunities, leading the pre-sale process in partnership with creative team to conceptualize, write, and manage integrated marketing proposals for Hulu Originals and marketing tent poles
• Craft viewer first, human-insight led creative strategies for cross-portfolio custom brand solutions, serving as primary liaison with sister Disney networks
• Work closely with colleagues across Hulu Marketing, Disney Streaming and Ad Sales to re-define boundaries in co-marketing, provide transparency around execution and identify opportunities for larger inclusion across the Hulu & Disney Streaming businesses
• Develop non-disruptive advertising franchises and products in partnership with Disney Ad Product team
• Collaborate closely with Audience Research and Consumer Marketing Insights teams to glean new information that can inform branded offerings
• Provide strategic and creative recommendations, based on experience, data, marketing and communications best practices, to solve complex marketing narratives and creative challenges through advertising solutions

Qualifications:

• 10-15+ years of experience in marketing strategy, entertainment marketing, or brand management. Entertainment experience a plus and advertising agency experience is a must.
• Deep experience translating data and research into human insights and creative briefs
• A track record of success building high-impact, strategic relationships with brand partners
• Experience in developing and executing integrated marketing programs
• Strategy lead for media ranging from :30 second commercials, digital and social to long-form branded content experiences
• Experience in brand activations including custom content, retail and product/merchandise collaborations across digital marketing, influencer, experiential marketing, PR and owned channels
• People leadership experience, past experience leading cross-functional teams a plus
• Strong knowledge of industry trends in the evolving business environment and the data and metrics needed to demonstrate campaign success
• Track record of consistently measuring important metrics and KPIs against broader business objectives
• Strong time management skills, organization skills and verbal and written communication skills
• Loves TV and film & obsessed with all things pop culture
• BA Required