AKA NYC is an award-winning, fully integrated advertising agency with unparalleled expertise across the arts & entertainment, leisure, travel, retail, and tourism sectors. With a focus on creativity, innovation and consumer experiences, we have a proven record of delivering cross-platform campaigns that get results for new brands and iconic institutions alike. Our clients include Harry Potter and the Cursed Child, The Metropolitan Museum of Art, Funny Girl The Musical, Edge at Hudson Yards, New York YMCA, and many others.
We are looking for a Social Media Manager to lead social strategy and output for select clients. We are looking for a proven strategic and innovative thinker that can bring ideas to life across social platforms in a creative way. A passion for creating unique and engaging content and experiences that help achieve client’s goals is a must. Reporting to the Head of Social Media and Influencer Engagement, the Social Media Manager is a full-time exempt position that is based in New York City.
WHAT YOU’LL DO:
- Become an expert on client’s goals and provide strategic counsel including education and selling clients on social media strategy.
- Brainstorm innovative ideas/strategies to support campaign initiatives with focus on storytelling, influencers, and audience engagement.
- Develop, communicate and gain client support for comprehensive social marketing strategy, goals, budget, and calendar.
- Oversee execution of social content that tells a consistent and compelling story by improving show/brand awareness, recognition, favorability, and growth objectives across key audiences.
- Work with Creative Studio to ensure engaging content is delivered on strategy and on time (partnering with creatives to plan which campaigns/posts are created by the social team, and which go through the studio)
- Ensure client-approved strategies are delivered to agreed timeline and budget.
- Shape social media campaigns with competitive and industry analyses and measurement frameworks; Set KPIs to measure success and adjust accordingly.
- Identify and develop relationships with key bloggers and online influencers (new and existing) to build audiences.
- Uncover emerging social media platforms and/or first-mover opportunities within existing platforms.
- Participate in ongoing optimization of the social strategy, playbook, community management, content creation, social promotions/contests, and partnerships to improving our delivery and enhance results.
- Perform other duties as assigned
WHO WE’RE LOOKING FOR:
- 5+ years professional experience in integrated or content marketing, social media, communications from a B2C perspective for entertainment, cultural or arts clients. Agency experience is a benefit.
- You are passionate about social media, including how influential different platforms can be in driving customer experience and desire.
- You are knowledgeable in major and emerging social channels, specific rules of engagement for advertisers, and general platform policies.
- You have excellent verbal and written communication, project management, presentation, cross-functional collaboration and relationship-building skills.
- You are comfortable presenting to clients and senior executives, and can create social strategies and plans.
- You have basic analytics experience, measuring campaign performance, and analyzing metrics to support overall social strategy.
- You have a passion for entertainment and the arts.
- You embody AKA’s values of Accountability, Integrity, Creativity and Collaboration.
- You are highly creative and can develop new ideas to be a leader in the industry.
WHAT WE OFFER:
- A competitive salary between $60,000 - $75,000, commensurate with experience
- A generous PTO entitlement, including:
- 20 days vacation per year
- 3 personal/mental health days
- 12 paid public holidays
- 5 paid sick days
- 1/2 day Summer Fridays between mid-June and Labor Day
- Full medical, dental, and vision insurance.
- Flexible 40 hour week built around core hours M-F 10AM-5PM
- Hybrid position: minimum three days per week in office.
- Pet-friendly office
A Note on Diversity and Inclusion
At AKA we believe our team is at its best when we reflect the diversity of our community. We strive to hire and cultivate the best talent so when recruiting we work to actively reach and engage a wide community of people. We’re passionate about creating an inclusive workplace that promotes and values diversity. We believe a diverse team makes us smarter, more creative and helps us better understand the needs of the audiences we target with our campaigns.
AKA is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law.
AKA NYC requires all new hires to be fully vaccinated against COVID-19 prior to the first date of on-site work. As required by applicable law, AKA will consider requests for Reasonable Accommodations.
Sound like a good fit? We’d love to hear from you!
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