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Posted October 26, 2022
Expedia Group

Specialist, Influencer Marketing

Expedia Group
West Hollywood, CA, USA ⚠ [Archived] No Longer Accepting Applicants

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What You Will Do

  • Research, vet and engage potential influencers across Instagram, YouTube, TikTok and Blogs to build a robust pipeline of talent for Expedia Group’s key brands: Expedia, Vrbo and Hotels.com.
  • Support with developing influencer campaign strategy, objectives and critical metrics anchored towards engagement and content creation.
  • Help manage a high-touch portfolio of talent to support Expedia Group’s annual Ambassador Program that highlights cross-brand influencer initiatives.
  • Enable influencer partners to act as affiliates and maintain link sharing infrastructure.
  • Provide outstanding influencer marketing support cross-functionally (with PR, organic social, creative, brand strategy teams and agency partners) to successfully meet topline marketing objectives.
  • Support the development of content creator briefs for photo/video shoots and be skilled to staff events as needed.
  • Assist with creator event coordination that ladders up to key branded initiatives and offers organic content opportunities for partners and consumers.
  • Execute key channel tests (new channel development, partner niche category) etc. in collaboration with the Head of Influencer Marketing
  • Curate lists for creator events: handle outreach, contracting and assist with post approvals.
  • Lead day-to-day account management, including the review of influencer trackers, reports, recaps, filing images, social content, call agendas, invoices, budget management, etc.
  • Ability to develop recap materials following campaign execution to measure and evaluate value, including performance metrics.
  • Monitor creator landscape to inform new influencer campaign strategies.
  • Ensure database and inbound creator request hygiene and responsiveness.

Who You Are

  • Bachelor’s degree in marketing, communications, business, or related field.
  • 1- 3 years of demonstrated ability in a marketing or communications role, working with influencers.
  • Strong relationships with agents and influencer talent are necessary.
  • Flexible schedule to accommodate a global company contending with multiple active time zones .
  • Ability to lead a vision and strategy and to be hands-on to get things done.
  • Experience with leading content creator costs, what factors drive pricing and how to adjust scopes of services appropriately in a negotiation.
  • Experience with contracting and nuances of creator SOWs.
  • Ability to think creatively and independently, as well as collaboratively.
  • Excellent written and verbal communications skills.
  • You are comfortable with intense working environments and tight deadlines.
  • Experience in travel space a plus.

About Expedia Group

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs .

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.