(Vice President or Director) of National Accounts

Position/ Title will be dependent upon candidate experience, we are most interested in finding the person for the role.

Full Job Description

Carbliss is a brand of SNFood & Beverage which is a family-owned and operated Ready to Drink Cocktail who stands for quality, excellence & innovation. We hire exceptional people who will lead & make learning part of their own career journey. From distribution to marketing, from sales to service, inspiration and motivation is at the core of what we do! An entrepreneurial spirit and ability to change directions quickly is a must.

SNFood & Beverage offers a great working environment & benefit programs to full time employees:

Great Work and Social Environment

• Paid Time-Off
• 3% Retirement Match (Immediate)
• Yearly all-inclusive trip for (2) – 1 Week
• Base Pay + Yearly Bonus
• 6 Weeks Paid Maternity/ Paternity Leave
• Carbliss is now hiring for a Vice President or Director of National Accounts. This position will play a key role in the introduction and execution of Carbliss Premium Spirits Cocktails in the Key Account Off Premise Chain Channels. This will be accomplished by working directly with the top Off Premise Key Account retailers and Distributor Key Account personnel to optimize distribution and sales performance, manage budgets, provide informational and data support to develop new business opportunities and provide business analytics and brand guidance to help build out assigned Key Account Chains.

What You Get To Do

Territory – National

Sales Execution

• Oversee the execution of all Carbliss’ SKU’s throughout assigned Key Accounts and geography to standard on Distribution, Pricing, Promotion, Display and Merchandising
• Work closely with Carbliss’ Distributors to ensure proper execution and support for all Carbliss brands and packages at retail across entire Key Account customer base
• Prioritize and develop direct business relationships and execution in Retail Chain accounts, Distributor Key Account personnel and Distributor personnel tasked with growing all Chain Accounts.
• Understand from experience how to influence and gain execution in top markets and Key accounts which drives the majority of overall business
• Assist in building Key Account Target List as well as oversee execution of Accounts identified
• Partner with Distributors and their Key Account teams to ensure current Marketing programs are discussed, planned for execution, implemented and followed up on so resources are being used effectively
• Provide monthly distribution status vs goals and other important sales related reporting
• Prepare and lead key Distributor Annual Business planning, QBR’s and Monthly Meetings as related to the overall Key Account channels
• Ensure all Carbliss Marketing updates are properly communicated and executed throughout geography related to Key Accounts
• Review with Manager and provide Monthly Account/Channel updates to all Key Carbliss Personnel and Distributors throughout geography
• Manage Sales Team/Direct Reports where applicable
• Work with the team on Daily, Weekly, Monthly, Quarterly & Yearly objectives and oversee their performance
• Train Sales team – developing their understanding of the US Alcoholic Beverage Category, Distributor Management & Account Execution

Budget Management

• Budget and Spend to A&P, G&A, POS and programming dollars budget to maximize overall shipments and depletions
• Review all Monthly Actual vs. Spend Reports
• Participate in the monthly spend reviews with Accounting & Marketing Team to discuss significant variances to plan
• Provide insights to Finance and Marketing teams as to what spending best maximizes the use of A&P spending
• Ensure PO’s are routinely set up for all activities to have visibility to all committed spend

Decision Support & Analyses

• Analyze depletion trends to identifying potential areas of risk or opportunity in assigned geography. Partner with Distributor and their Key Accounts teams to put plans in place to mitigate risk or maximize business opportunities.
• Analyze National/Local Syndicated Data to understand and communicate Sales, Distribution and Velocity trends to have better understanding of market gap analysis
• Provide ad-hoc analysis on an as needed basis relating to Sales Trends, Distribution, Budgeting and Syndicated Data.
• Partner with Distributor Key Accounts team in sizing up new business opportunities to support our long-term growth initiatives. This will include understanding volume assumptions, promotional activity, pricing, margins, incremental A&P and G&A needed to support the project.

Business Analytics

• Evaluate Sales, distribution, syndicated data and recommend sales actions and opportunities
• Work with Distributor Inventory Personnel to ensure shipment budgets are on target, monitor wholesaler inventories, manage forecast, red flag potential OOS when appropriate

What We Value

• Team Members who are Hungry, Humble & Smart
• Comfortable with being very involved in the details and having the ability to see the big picture to prioritize workload effectively
• Comfortable with a dynamic and fluid role and work environment similar to “Start-up” company
• Experience seeking and growing new business both directly and indirectly
• Excel in a highly competitive environment with relatively low and limited resources
• Experience in prioritizing all area of job function with complete understanding on which functions will result in maximizing sales and revenue
• Exceptional communication skills; experience working cross-functionally is a must
• Effective at building relationships; will be especially critical in building rapport with new distributor, Retailer partners
• Adaptable and flexible at the changing needs, but also be able to fulfill all monthly responsibilities.
• Ability to successfully interface and communicate with all levels of executive and operating management and well as street level distributors sales personnel
• Must be able to lead projects and manage cross-functionally key deliverables
• Strong written and oral communication skills are required
• Strong analytical, problem solving skills

What We Expect From You

• 8-10 years of Distributor Management in Beer category or Beverage CPG preferred
• 3-5 years experience developing Regional and Local Retail Chain Accounts
• Travel required up to 50%
• Extensive Multi Market/State Alcoholic or non-Alcoholic Beverage experience with background and understanding of key market difference throughout assigned geography
• Successful background in influencing Executive, Senior Management and Executing Level personnel with Distributor, Key Account and Internal partners
• Experience managing, training and building an effective team
• Must have On and Off Premise Key Accounts experience and responsibility
• In depth experience using Excel, PowerPoint, Word, IRI Data, Nielsen Data. Background using VIP and experience using other internal data sources preferred
• Cross Functional Influencer with experience working with Sales, Key Account, Marketing, Operations, HR and Finance Teams
• Successful background in both launching new brands and maintaining existing brands

Physical Demands

• Must be able to lift, carry, push and pull up to 50 pounds repetitively on an occasional basis
• Use arms, wrists, hands, grasp, reach
• We offer a professional, safe and friendly work environment as well as a comprehensive benefits package and competitive pay structure.

First 2 Year Time Snapshot

Year 1 & 2

• 40% – Developing current brands throughout National, Regional and Local Retail Chains
• Building direct relationships with top retail chains
• Working with distributor key account teams to identify key chains and oversee high level of distribution and promotional execution
• 40% – Work with Distributor Key Account Teams to develop current brands throughout all Key accounts
• Programming distributor network, establishing volume & execution goals for Key Accounts
• 20% – Administrative Requirements
• Distributor execution, Retailer performance, Budget allocation and tracking, POS/Marketing activities, Order tracking, Syndicated data analysis and communication

SNFood & Beverage is proud to be an Equal Employment Opportunity/Affirmative Action Employer.