Content Strategist (Remote)

We’re seeking a full-time content marketer with a passion for developing content strategies and creating content that draws the reader in and compels them to take action. This role requires high levels of creativity, a love for writing, attention to detail, and superior project management skills.

We’re looking for someone who gets excited about dreaming up creative campaign ideas, and is an expert in understanding how all kinds of initiatives can be integrated within a comprehensive marketing plan. They should have experience recommending and implementing tactics that can be used to build audiences, drive engagement and meet broader business goals – and are comfortable experimenting to figure out what really moves the needle.

The role will include creating, editing and advising on blog posts, bylined articles, executive thought leadership, news releases, long- and short-form social copy, presentations, influencer programs, virtual events and more for internal agency initiatives as well as our clients, which are a mix of industry-leading B2B and B2C tech brands.

Our ideal candidate is a highly responsible and client-minded content manager who thrives on driving programs forward, making recommendations to clients, and working with other team members to make it all happen. They will have a proven track record of successfully producing and implementing a content marketing strategy in support of brand-building, thought leadership and demand generation goals. They’ll be comfortable translating sometimes more technical concepts into layman's terms, yet also be able to write technically.

Experience working as an editor is a plus, same with journalistic reporting skills – someone who is curious and creative, with a thorough understanding of using experimentation and data to determine which content and approach works best on each medium. Previous experience working in startups and/or as part of an integrated marketing team is helpful, with a strong understanding of and interest in taking an active role in integrated communications strategies, including but not limited to social media marketing, influencer/developer/blogger relations, executive communications, and public relations.

This role sits within our content & community team, reporting to our VP of social media, and the person to fill it will function as both a client manager and our resident content expert. We’re seeking someone who has experience leading internal or external cross-functional teams, and is also comfortable working as an individual contributor who can identify the right resources to complete a project.

If this describes you, we’d love to chat about how your work has helped drive brand awareness, audience growth, engagement and ROI for the brands you’ve worked for/with, and how you align to our core values of mastery, integrity, curiosity, courage and partnership!

We are:

Just Drive Media, named PR Week's 2022 Outstanding Boutique Agency, is a digital PR & social media marketing firm that consistently delivers exceptional results for our clients, which include some of the world’s leading technology/digital brands. Since we work in such a fast-paced industry, we are devoted to staying on top of the latest advances and innovations in PR, social media, content, creative and technology, and continuously strive to improve upon our thinking, approaches, recommended programs and tactics. This is why our clients tend to stick around long term.

We’re also a fully virtual company, which means our team is geographically diverse and enjoys the flexibility of this arrangement. Along with surrounding you with a great team, we want to ensure we take care of all your benefits as well. Just Drive Media offers 100% fully paid medical, dental and vision insurance plans, 401k match and life/long-term/short-term & disability insurance, also 100% paid for by Just Drive Media. We offer paid parental leave plans, flexible working hours, a generous PTO offering, more than the ‘usual’ paid company holidays, plus a bunch of added extras like a workspace stipend and monthly ‘Fringe Benefits’ allowance.

JOB RESPONSIBILITIES

• Elevate Content: Ensure that all content created is consistent with brand guidelines, carries a unique POV appropriate for the audience and format, and meets/exceeds other content options available to the audience. Comfortable with feedback, rewrites and revisions to create the best possible outputs.
• Storytelling: Ensure all content is clear and compelling, with a logical flow that captures attention and engagement.
• Accuracy: Possess superior writing and editing skills, with an eagle eye that spots any issues before anything is posted publicly or delivered to the client.
• Strategy: Bring a depth of digital content expertise and experience to the role of strategic problem solver, demonstrate understanding of client business goals, make proactive recommendations around objectives and strategies, experiment with new tactics and approaches, and consult with clients and internal team as needed to provide the right recommendations.
• Project Management: Keep the client and other team members on task with deadlines and deliverables. Manage plans, editorial calendars, content libraries, deadlines, and push to get resources needed to keep projects on track.
• Creativity: Develop fun, unique ways of approaching campaigns and solving any problems/challenges that may arise. Generate content ideas and angles, develop briefs, and lead team brainstorms.
• Client & Team Relations: Positive, polished, proactive communication is critical, including written communication with clients and team. Provide the highest level of strategic counsel/input to clients and executives, and demonstrate excellent judgment in any difficult client or internal situations, including up-leveling concerns when needed.
• Client & Industry Knowledge: Bring an industry view to development of client goals; use data-driven insights to anticipate outcomes, flag issues and make recommendations; recommend the right outside resources when needed (designers, tools, etc.). Stay on top of the latest trends, technologies and best practices, i.e. how can AI tools assist content efforts and which new channels/formats should our clients consider.
• Agency Role(s): Serve as a subject matter expert to educate and advise our teams and clients on best practices, emerging technologies and more; provide constructive feedback to teams/peers; contribute to training and development programs as well as new business pitches.
• PR + Marketing Mindset: Always has the client’s reputation in mind, with a 360° view of how our efforts impact the brand.
• Technical Knowledge: Understanding and implementing SEO best practices, WordPress proficiency, use of Google Analytics/other martech tools to understand the user journey to measure and optimize efforts.

Essential skills and experience:

• At least 7 years of content marketing experience, with tech and/or B2B preferred.
• Experience with content and project management tools such as Wordpress, Notion, Hubspot, etc.
• Experience developing brand voice/tone guidelines, as well as building and managing editorial calendars and content libraries.
• Precise attention to detail, but also the ability to think critically and see the bigger picture.
• Superior written and verbal communicator with strong presentation skills.
• A genuine passion for all things tech, social, digital innovation, storytelling and data-driven insight.
• An eagerness to learn new things, and a willingness to roll up your sleeves and do things that may not always fit perfectly into the job description.
• Superior organizational and time management skills – ability to manage multiple projects and meet deadlines, without sacrificing quality.