Director, Celebrity & Influencer Relations
BVLGARI, the Contemporary Italian Designer of luxury jewels and watches, seeks a Director, Celebrity & Influencer Relations.
The focus of this role is to increase brand desirability and awareness through critical relationships and placements within the celebrity / influencer community. In addition, it is critical for this role to drive the celebrity press strategy, execute the global brand partnerships strategy for the North American region and build a localized strategy for VIP/Celeb/Influencer outreach. This position reports to the VP, Marketing & Communications North America with a functional dotted lined into the Global Communications Celebrity lead.
Duties and Responsibilities:
• Manage celebrity / VIP / Influencer relationships, including communication, negotiation, styling, events, product management, and placements
• Develop an on-going regional strategy of VIP/influencer presence in market
• Drive press coverage and outreach for celebrity placements ensuring the brand is accurately and frequently credited
• Develop and nurture new and existing relationships with Celebrities, VIPs, Influencers, Stylists, Publicists, Agents, Assistants, Film Studios, Networks etc., developing strong brand partnerships and targeted results (such as placements, media coverage, brand representation, photo opportunities, paid social, etc)
• Drive organic placements with talent for the brand
• Negotiate and secure local brand ambassador contracts for ongoing partnerships in the region
• Identify and secure celebrity attendance at local events
• Promote and represent brand at events and in all interactions
• Manage VIP gifting programs and budget
• Maintain strong product and brand knowledge
• Remain current on industry trends, up-and-coming celebrities, influencers
Qualifications & Skills REQUIRED:
• 10+ years of VIP/Celebrity relations management and previous press experience
• Natural relationship builder
• Established and well-connected to VIP, entertainment and celebrity network
• Can demonstrate strong relationships in the US and Canadian markets
• Experience representing luxury brands
• Excellent organizational skills
• Able to work and achieve results in a fast paced matrix environment
• Detail oriented with proven follow through skills
• Polished, sharp and an effective communicator
• Bachelors degree or equivalent Bulgari is an M/F, Disabled and Vet EEO/AA Employer
