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Posted November 03, 2022
The Walt Disney Company

Social Insights Manager

The Walt Disney Company
Santa Monica, CA, USA ⚠ [Archived] No Longer Accepting Applicants

Hulu is a premium streaming TV destination that seeks to captivate and connect viewers with the stories they love. We create amazing experiences that celebrate the best of entertainment and technology. We’re looking for great people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. It’s a mission that takes some serious, smart, intense curiosity and determination to be the best. Come be part of the team that’s powering play.

Summary

Hulu’s Consumer and Market Insights (CMI) team is seeking a Social Insights Manager who will be an exceptional addition to our CMI team. In this role, you will be responsible for managing social listening and insights to interpret data, translating it into actionable ideas, and creating stunning PowerPoint reports to support the company’s strategic, brand, and cultural initiatives. As the Manager of Social Insights, you will have a passion for uncovering and analyzing the impact, identifying trends, influencers, and marketing or cultural opportunities for Hulu. The right person for this role is someone passionate about bringing the voice of the consumer to the boardroom and who is comfortable juggling multiple complex projects at once. The ideal candidate has experience across most of the following key areas: social media monitoring/listening, influencer identification, campaign evaluation, and online competitive research.

What You’ll Do

  • Plan and implement social listening and insights projects by monitoring conversations and trends. You will be the authority in understanding how consumers react to Hulu's brand and content.
  • Build cross-functional partnerships across the organization to ensure that the Social Consumer’s voice is being represented
  • Provide social insights and recommendations to internal partners regarding the performance of our Brand, Original series, films/documentaries, and the product
  • Develop and establish performance and measurement benchmarks
  • Work closely with Brand Social teams to identify cultural moments that Hulu can highlight through its social media presence.
  • Build insightful materials to help the social teams with reporting and standard methodology and techniques
  • Drive our ability to advance the efficiency of social content across various platforms
  • Stay on top of the television, OTT, and social media news, trends, and tools

What To Bring

  • 4+ years of Social Media Analytics and Insights experience, preferably within the media and entertainment industry
  • A clear written and verbal communicator who can interact at all levels of the organization
  • Expertise with a variety of social insight methodologies and their applications
  • Desire to continuously learn and evolve social insights
  • Passionate about Social Insights, Television, Marketing, Emerging Media, and Technology
  • Strategic problem-solver with strong attention to detail and project management
  • A teammate who thrives in a fast-paced and evolving environment!
  • Can bring a valuable perspective to every discussion and is highly curious
  • PowerPoint, Excel as well as Google doc/slides expertise
  • Proficient user with best-in-class Social Media Tools (e.g. ListenFirst, NetBase, Helixa, Sprinkr preferred)
  • Adept with social platforms including Facebook, Twitter, Instagram, Tumblr, YouTube, TikTok
  • BA/BS preferred with a strong academic record