Senior Team Lead, Brand Entertainment Strategy

The Hulu Branded Entertainment team is seeking a Sr. Team Lead of Strategy who will help oversee the development of innovative new brand solutions for the Hulu platform, reporting directly to the Director of Strategy.

Key Responsibilities:

• Create and implement Hulu’s overarching branded entertainment creative strategy for a range of innovative new advertising solutions on the service, while building an approach anchored in Hulu and Disney Streaming’s broader storytelling strategy and business objectives
• Help develop advertising partnership strategies that introduce long-form branded content for the Hulu service
• Help oversee the RFP pipeline for Hulu-centric opportunities, leading the pre-sale process in partnership with creative team to conceptualize, write, and manage integrated marketing proposals for Hulu Originals and marketing tent poles
• Craft creative strategies for cross-portfolio custom brand solutions, serving as primary liaison with sister Disney networks
• Work closely with colleagues across Hulu Marketing, Disney Streaming and Ad Sales to re-define boundaries in co-marketing, provide transparency around execution and identify opportunities for larger inclusion across the Hulu & Disney Streaming businesses
• Develop non-disruptive advertising franchises and products in partnership with Disney Ad Product team
• Collaborate closely with Audience Research and Consumer Marketing Insights teams to glean new information that can inform branded offerings
• Provide strategic and creative recommendations, based on experience, data, marketing and communications best practices, to solve complex marketing narratives and creative challenges through advertising solutions

Qualifications:

• 7+ years of experience in marketing strategy, entertainment marketing, or brand management. Entertainment and agency experience a plus.
• A track record of success building high-impact, strategic relationships with brand partners
• Experience in developing and executing integrated marketing programs
• Passion for innovation and a deep understanding of how to unlock long-form branded content experiences
• Experience in brand activations including custom content, retail and product/merchandise collaborations across digital marketing, influencer, experiential marketing, PR and owned channels
• People leadership experience, past experience leading cross-functional teams a plus
• Strong knowledge of industry trends in the evolving business environment and the data and metrics needed to demonstrate campaign success
• Track record of consistently measuring important metrics and KPIs against broader business objectives
• Strong time management skills, organization skills and verbal and written communication skills
• Loves TV and film & obsessed with all things pop culture

Required Education:

Bachelor’s Degree

Additional Information:

Just like the best ensemble casts of our favorite shows, Hulu embraces diversity and is an inclusive environment. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, in accordance with applicable federal, state and local law. Hulu is committed to providing reasonable accommodations to applicants if needed during the interview process. We are proud to be an Equal Opportunity Employer.