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Posted November 03, 2022
Google

Product Marketing Manager, YouTube Ads Marketing

Google
San Francisco, CA, USA ⚠ [Archived] No Longer Accepting Applicants

This role may also be located in our Playa Vista, CA campus.

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: San Francisco, CA, USA; New York, NY, USA; Los Angeles, CA, USA; Redwood City, CA, USA.

Minimum qualifications:

  • Bachelor’s degree or equivalent practical experience.
  • 2 years of experience working in core product marketing.
  • Experience in partnering cross-functionally with Product, Sales, Central teams, local marketing, etc.
  • Experience in developing a perspective, utilizing insights, and customer experience to create strategy, campaigns, and bring a team along on topics.

Preferred qualifications:

  • 4 years of experience working in video-centric advertising platforms.
  • 4 years of experience in leading end-to-end cross-functional projects, working within elements of ambiguity, attention to detail, simplification of complex problems into manageable communications and solutions.
  • 2 years of experience working in the B2B space (Small and Medium Business or Enterprise/Large Customer).
  • 2 years of experience working in the creator/influencer space.
  • Ability to manage multiple initiatives and work in fast-paced, high-growth, and results-oriented environments, with demonstrated results and leadership potential.
  • Ability to consider inclusion, equity, and diversity throughout creation and execution processes.

About The Job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $129,000-$200,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.

Responsibilities

  • Design and own the product marketing strategy, messaging and supporting content for the BrandConnect product, always laddering up to the broader YouTube Ads/B2B plan.
  • Know the user (advertiser). Seek actionable user insights to inform product and marketing strategy. Represent the users to cross-functional stakeholders.
  • Maintain a focus on impact, revenue, and results, looking for ways to increase and optimize performance of our campaigns and funnels.
  • Deliver regular updates to leadership, complete with wins, challenges, and asks.
  • Collaborate with cross-functional and international teams for launches and ongoing growth. Partner regularly with Product, Sales, Activation, UX, and other cross-functional partners.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .