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Posted November 04, 2022
amika

Influencer and Partnerships Manager

amika
Brooklyn, NY, USA ⚠ [Archived] No Longer Accepting Applicants

The Influencer Marketing Manager will manage the development and execution of influencer marketing (paid and earned strategies) and campaigns for amika. In partnership with the Director, Influencer Marketing and PR, will oversee and coordinate influencer activities, including identification, relationship and product management, personalized gifting, partnerships and networking, and reporting. The ideal candidate has exceptional interpersonal skills and has demonstrated success identifying industry trends, building strong relationships, and creating campaigns with authentic storytelling. They will be a strong communicator and able to balance priorities and requests across multiple projects and launches and work in tandem with cross-functional partners (social media, digital marketing, creative). This person should ideally have experience in the beauty industry and be well-versed in influencer marketing and analytics and digital/social best practices.

Core Responsibilities:

  • Continuously engage and cultivate long-term, meaningful relationships with amika’s network of influencer communities to create strong brand advocates
  • Support the Director, Influencer Marketing and PR on management and execution of amika’s macro and mid-tier consumer and professional influencer communities, including discovery, contract negotiation, strategic briefing, creative approval, and performance reporting. Heavy focus on TikTok and Instagram partnerships that support overarching brand and marketing initiatives
  • Work cross-functionally with amika’s social media, digital marketing, brand marketing, and creative teams to fuel departmental needs and ensure that influencer selection, messaging and deliverables are aligned with brand goals
  • Produce detailed monthly and campaign-specific reports for influencer initiatives, tracking KPIs and providing actionable insights for the cross-functional teams
  • Proactively conduct ongoing influencer discovery research and recruitment to ensure continued growth of multiple influencer community groups based on marketing objectives Work alongside PR team to execute influencer and press events + represent the brand in a professional way
  • Stay connected with best practices, emerging social media platforms, strategies, and industry standards related to influencer marketing, public relations, and social media and how they can connect to overall brand strategies
  • Manage Influencer Marketing Intern, who will assist with discovery, community group initiatives, mailings, reporting, and competitive research

Requirements:

  • 4-6 years of experience working in influencer marketing is a must
  • Proven track record of strong results
  • Strong familiarity with Tribe Dynamics, Octoly, or similar tools
  • Previous experience in beauty or hair preferred
  • BA/BS in Marketing, Advertising or Communications preferred
  • Strong knowledge of all social media platforms
  • Strong project management skills, including the ability to align and collaborate cross-functionally
  • Extremely organized, detail-oriented, and can multitask in a fast-paced environment
  • Excellent time management skills to meet tight deadlines and accommodate for shifting priorities
  • Excellent written and verbal communication skills
  • Creative problem-solver who is solutions-oriented with a positive attitude and can-do approach
  • Strong analytical skills to evaluate success of campaigns, content and programs
  • Strong knowledge in Federal Trade Commission (FTC) guidelines
  • Excellent creative judgement to identify future on-brand partnerships and content
  • A passion for beauty and knowledge of influencers is a must
  • Experience in international influencer partnerships and markets a plus

Here are just a few elements of our culture that you can look forward to:

  • An inclusive environment amplifies our employees’ voices in fundamental conversations
  • A staff of ambitious people who want to set roots down with us and advance in their career
  • Ongoing Diversity, Equity & Inclusion training
  • Monthly wellness events like yoga, meditation and guest speakers
  • Striving towards an environment where you can be free to be yourself
  • Rooftop BBQ’s in the summer and unforgettable holiday parties
  • Off-site volunteer and mentorship opportunities with various NYC-based organizations
  • A safe space to let your ideas be heard and truly make an impact in the type of day-to-day you have always wanted
  • Sustainability initiatives like composting, recycling and clean energy
  • Shared the same core values among staff and who are passionate about what they do

Here are some quotes from real employees to tell you about who we are:

  • “Great products, great ideas, fun environment, great employees, capable and caring management, and endless opportunities for growth and development.”
  • “A warm and encouraging atmosphere.”
  • “Relationships between co-workers are extremely important here, which makes the overall experience of going to work very pleasant.”
  • “Hard work is recognized.”
  • “I feel lucky to be a part of a brand that is on an upward path—it is a very exciting time.”
  • “Lots of fun events where you spend time and get to know coworkers outside the office, overall my team felt like a family, and that’s rare in the workplace.”
  • “Super supportive management that really lets you have a voice and listens to your input and ideas.”

Benefits & Perks:

  • Health, dental and life insurance
  • 401(k) matching
  • Short and long-term disability
  • Paid parental leave
  • Quarterly product allowance for all HMS brands
  • Paid vacation and sick time
  • Make friends
  • Love going to work every day

Ready to apply?

Please click the link that will bring you to our careers page through Greenhouse. Submit a cover letter describing yourself and why you’d be the perfect fit along with your resume.