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Posted November 04, 2022
Reebok

Director, Digital Analytics

Reebok
Boston, MA, USA ⚠ [Archived] No Longer Accepting Applicants

Overview

Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage dating back to 1895. Reebok was founded on athletic footwear that changed the direction of sport. Since then, the art of outpacing expectation has brewed in the brand’s DNA. This is what fuels Reebok to break up boundaries and incite movement. And to make products that help others explore exactly what movement means to them. Reebok strives to deliver each and every athlete, from professionals to enthusiasts, with the opportunity, products and inspiration to reach their full potential. Reebok Classics leverage the brand’s fitness heritage and represent the roots of the brand in the sports lifestyle market. Reebok is an American-inspired global brand with headquarters in Boston, MA.

Purpose

Digital Brand Commerce (DBC) creates the digital future by delivering a premium digital experience centred on our consumers. The aspiration is to define and build the ecosystem empowering Business Units by providing a consistent digital strategy, direction, and capabilities, leading all one seamless experience across all digital touchpoints.

Your objective is to drive the US eCommerce Analytics function. You will motivate and grow a talented team to provide actionable insights that drive strategies and business outcomes. Your team will be comprised of business and media analysts, each with clear roles and responsibilities to support US eCommerce. As a key leader in the Insights and Analytics team, you will be critical for promoting and demonstrating the value of a data-driven culture throughout the organization. One of your first major tasks will be to lead Analytics in the transition of Reebok eCommerce platforms, in collaboration with SPARC Group, re-establishing the function from the ground up. With a variety of tools and datasets at your disposal, you will set the overarching analysis strategy, assessing key priorities, tools, and defining a roadmap for the team.

Job Responsibilities

  • Lead the overall digital analytics strategy, including KPI Framework, Forecasting and budgeting , Analytics platform strategy, will deliver the best return.
  • Define & leads strategic Analytics projects for the business, digital experience, and media, providing reporting and actionable insights to decision makers.
  • Spearhead 5 year data-driven planning process for Reebok.com to drive growth and conversion
  • Drive digital analytics services (across all digital channels i.e.Social/PR/Web/Influencer) to achieve our business goals
  • Drive actionable insights to support the effectiveness of our product franchise
  • Create and embed segmentations & other relevant tools in the business
  • Oversee the analytics toolbox, enabling the brand marketing organization to work data driven and have timely actionable insights
  • Introduce and embed analytics best practices
  • Design, specify, produce and at times build reports and dashboards
  • Ideate and design documentation of project information with internal and external groups.
  • Support team in QA of work, ensuring on time, concise and accurate team deliverables and that data is accurate as well as relevant
  • Act as a mentor/coach for analytics team members, identifying and supporting their growth as well as succession planning, in line with business objectives
  • Build strong internal and external network for maintaining industry expertise and understanding of the digital advertising and eCommerce landscape

Qualifications

  • Bachelor’s degree in Business, Marketing, or quantitative field
  • 8+ years of experience in eCommerce/ Digital Marketing, preferably in online retail or at a media agency.
  • Leadership experience in Digital Analytics at enterprise level on client or agency side is strongly preferred.
  • Strong analytics and reporting skills including business intelligence, data visualization and dashboarding.
  • Good knowledge of Web analytics, Media Analytics platforms and CDPs.
  • Advanced MS Office – PowerPoint and Excel
  • Experienced data storyteller, able to connect data, craft actionable insights and effectively communicate to all levels of the business

Additional Tools and Platforms Experience:

  • Web Analytics (e.g. Adobe Analytics, Google Analytics 360).
  • Voice of the Customer tool (e.g. Qualtrics, Talkwalker,)
  • BI & Visualization Tools (e.g. Tableau, MicroStrategy, Alteryx)
  • Testing & Optimization tools (e.g. Optimizely, Adobe Target).
  • Database Programming (SQL, Snowflake) preferred but not required
  • Python, R, or other scripting experience also preferred but not required

Requirements & EEO Statement

SPARC Group LLC is an equal opportunity employer. We value a culture of inclusion and diversity within our workforce, and are committed to maintaining a workplace free from prohibited employment conduct, including discrimination or harassment on the basis of race, color, national origin, sex, age, religion, disability, genetic information, sexual orientation, gender identity or expression, marital status, domestic partner status, civil partnership, status as a covered veteran, status in the Uniformed Services of the United States, citizenship and any other characteristic protected by law (“Protected Characteristics”).