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Posted November 04, 2022
Bud Love

Marketing Director

Bud Love
United States Remote ⚠ [Archived] No Longer Accepting Applicants

Bud Love is the world’s first (and legal) mixer for cannabis, like the mixer in a cocktail. Bud Love's proprietary formulated blends allow customers to craft a happier, smoother, and more personalized experience. Bud Love is made from natural ingredients and contains no cannabis, THC or nicotine. It’s available to purchase in a growing number of US dispensaries and smoke shops, as well as online.

Bud Love is looking for a Director of Marketing, who has passion for cannabis and will help accelerate category growth and adoption. An evangelist, who wants to become a part of the mixer revolution and changing the way cannabis is consumed in the US, and globally. This job will require understanding of how to create a completely new and innovative category, and drive demand in-store and online.

Responsibilities

  • Be part of a small core team, to develop go-to-market strategies that will help the adoption of this new category
  • Develop the marketing strategy to grow Bud Love awareness and brand preference, and educate consumers about this new category
  • Implement demand generation strategies to drive traffic and encourage sampling at wholesale and in-store (both dispensaries and smoke shops)
  • Grow traffic to budlove.com and grow online sales
  • Implement the optimum mix of channels for growth-digital, social, influencer marketing, programmatic, search, SEO, on-ground events, in-store promotions, PR, outdoor and other media
  • Evaluate the effectiveness of these channels and content with clear KPI’s and optimization
  • Develop all channel and retail communication
  • Drive strategies to build retail and consumer loyalties including referral programs, subscription schemes etc.
  • Work on new marketing ideas to constantly create excitement and buzz for Bud Love
  • Handle all agencies, vendors and other partners and determine in-house vs outsourced model
  • Manage the budget in conjunction with the CFO
  • Analyze and track performance marketing performance metrics
  • Collaborate with internal and external clients and partners

Qualifications

  • Bachelor's degree or equivalent 7-10 years of relevant experience
  • Strong B2C marketing experience
  • Experience in cannabis or tobacco products
  • Experience in new category creation and smoke shops will be an added plus
  • Skilled marketer in driving demand through a mix of content and channels
  • Functional knowledge of digital, social, search, SEO, programmatic and influencer marketing
  • Experience in driving on the ground events and in-store promotions. Added experience in college campus programs will be a plus
  • Self-motivated with a bias to action
  • Loves strategy but is strong in driving execution
  • Can work well with limited resources
  • Dreams big, is passionate about what they do and uses data and insights to drive decisions but also understands the ‘art side’ of marketing
  • Excellent communication skills