Director of Content & Social Media Marketing

About CFI

Corporate Finance Institute® (CFI) is the leading, accredited provider of online courses, certifications and productivity tools for finance professionals. Since 2016, we have helped over one million learners and organizations access hands-on, expert-led training to develop best-in-class finance skills for the real world.

With strong revenue growth across 170+ countries, CFI is high-energy and fast-paced. We strive to foster a work environment where our team of 80+ employees can have fun, express a high degree of creativity and collaboration, and are empowered and motivated to succeed. We are an Inspiring Workplace of the Year award winner and have been named one of Canada's Most Admired Corporate Cultures for 2021.

To learn more about CFI click here! https://corporatefinanceinstit... The Role

The Director of Content and Social Media Marketing is an early hire on CFI’s Marketing team with an opportunity to build an incredible content marketing powerhouse. As a content company, we exist to deliver highly engaging, relevant, and data-driven content to our current and future customers. CFI’s content marketing vision is to build brand momentum and demand by providing highly engaging content through inbound, social, community, and influencers channels.

The person in this role will report to the VP of Marketing and have the autonomy to strategize and execute creative content creation and distribution ideas. The Director of Content and Social Media Marketing is responsible for driving the content and social strategy for CFI’s individual (b2c) and business (b2b) offerings.

The role spans Content Marketing, Social Media Strategy, Community Management, and Influencer Relations and is responsible for establishing the content, social, and community campaigns, as well as the overall “trusted voice” of CFI.

What You’ll Be Working On

• Build sustainable demand for CFI’s offerings, and exceed traffic and sales targets through authentic, relevant content and social media marketing.
• Deliver a multi-touch, multi-channel content strategy to engage CFI’s core audiences.
• Fully own, plan and execute CFI’s content marketing and social media calendar.
• Build and coach a world-class content and social media marketing team, including writers and creators.
• Lay the groundwork to build a scalable content marketing framework focused on building high-value content with long shelf-life and repackaging value.
• Partner closely with the broader marketing team as well as with Sales and Customer Success teams to deliver against goals. Work in tight orchestration with CFI’s Content team, including the subject matter experts building CFI’s industry-leading learning content.
• Drive Social Marketing with support from a social media manager to drive organic growth and authentically build and engage CFI’s core audiences.
• Build CFI’s influencer strategy to form scalable, authentic connection points with CFI’s most engaged community members as well as with influential members of the broader finance and banking community.
• Ideate viral, attention-grabbing content and social campaigns that establish CFI as the trusted voice in the finance and banking sectors.
• As we scale, grow the Content, Social, and Community team to add in-house influencers.

About You

• 7+ years of content marketing and social media experience in B2B SaaS
• Experience building tailored content for organic, social, and paid channels
• This role requires broad strategy, operations, content creation, and distribution skills. The ideal candidate will be equally passionate about content creation and distribution.
• Passionate about working in a cross-functional environment and are looking to serve a critical role foundational to company’s growth and success
• Excellent cross-functional collaboration and project management skills
• Exceptional verbal, written, and interpersonal communicator and storyteller
• Experience in EdTech, financial services or corporate finance is a strong plus

Working With Us

We strive to create an environment in which professional and personal well-being are actively supported.

Our remote-first approach gives everyone the freedom to work where they want without missing out on things like company meetings and connecting with colleagues. Many CFI team members work from home, our offices in Vancouver, New York, and Poland, or a combination that suits their preference and schedule.

A performance-based culture sets the bar high while providing the guidance and open communication to champion individual—and therefore collective—success. Regular check-ins and transparency in strategy, goals, and feedback ensure wins are celebrated and obstacles are overcome.

Most importantly, we operate with trust in each employee's drive and capability to get their work done. From flexible working locations, to empowered decision-making, to meeting-free Wednesdays that allow for uninterrupted focus time, CFI employees are encouraged to do their best work in the way that best works for them.

Perks and Benefits

• Competitive compensation packages
• RRSP/401K employer matching
• Extended Health coverage for medical, vision and dental
• 4 weeks / 20 days of paid vacation
• 7 sick days
• Birthday Off!
• Annual Active Lifestyle Allowance - stay fit and healthy!
• Annual Learning Allowance - never stop learning!
• Learning and development opportunities through lunch & learns and access to all our CFI courses!
• Team activities and social events, both virtually and in person
• Remote-first culture

CFI welcomes applications from all qualified individuals, especially racialized persons or persons of color, Indigenous persons, women, persons with disabilities, 2SLGBTQ+ persons, and all groups protected by the Human Rights Code. CFI is committed to employment equity and fostering a diverse and inclusive workplace.

CFI endeavours to make the recruitment and hiring processes as accessible and barrier-free as possible.

Our Recruiting and onboarding efforts have been adjusted to guarantee a fair, positive and inclusive experience to all candidates.

If you require accommodations at any point during the hiring process, please contact People Operations.