Marketing Manager

BobaBam Marketing Maven (aka Marketing Manager)

The BobaBam Marketing Maven is a great marketer and an amazing human. They manage, execute, and lead marketing platforms, initiatives, and partnerships supporting the BobaBam boom. This role will begin with a dive into the trenches, and over time, develop into the mastering of a few key areas. The right maven for the job is ready to be part of an exciting, fast-paced, innovative company that aspires to make consumers smile more.

About you:

• You’ve got a curious, open, and positive mindset.
• You definitely have a creative touch! Whether it’s making a PowerPoint pretty or picking out curtains – you enjoy making things look and feel better.
• You’re a foodie. You probably like grocery shopping just so you can look at the packaging and find new products to try.
• You’re in the know about cultural macro and micro trends.
• You thrive in a situation where you get to play in the weeds and at 30,000 feet above – you enjoy getting sh!t done while also dreaming about the big picture.
• Developing ideas that drive results is exciting – especially in ways that are unexpected / out of the box!
• Highly motivated with the ability to multitask is just how you operate. Obviously… that’s why you want to work with a start-up ;)
• You’re comfortable with your role stretching into new directions and down for the journey of developing within an early-stage organization.
• You like being part of a team, but also can work independently to meet fixed deadlines, goals and objectives.
• You are solution-oriented, and no task is too small – you’re happy to jump in and help!

What you’ll do:

• Be in lockstep with the CMO to make marketing magic.
• Brainstorm and collaborate cross-functionally to design marketing strategies and promotions. Work together to create programs that drive brand awareness and get BobaBam off the (freezer) shelf and into shopping carts!
• Assist in the nitty gritty development of those marketing plans and most importantly, execution across all touchpoints: digital (social, email, paid), PR, in-store, influencer, advertising, etc.
• Manage our growing group of BobaBambassadors and develop exciting influencer programs.
• Work with the CMO to lead and manage our awesome agency partners.
• Work closely with the sales teams (grocery, club, food service) and internal graphic designer on the creation of marketing tools that are on-brand and tell a great story.
• Develop analyses and assessments to influence strategic plans > think potential product innovations, marketing programs and brand partners. Make a solid case using data and insights on why or why not.
• Keep an eye on the domestic and global marketplace for new product innovations, competitors, lifestyle trends, and emerging technologies.
• Manage field marketing efforts and tradeshow logistics.
• Solve problems and tackle basic departmental needs, like updating presentations and creating UPCs.
• Help manage marketing budget.
• Keep the marketing team organized day-to-day.

Your experience:

• 5+ years in marketing positions in CPG a must – ideally in food/beverage. Experience in frozen or fresh is a bonus.
• Fluent in velocity, ACV, POS, categories, resets, sales channels, etc.
• Leadership experience - managing team members and agencies.
• Proficient in all social media channels and ideally expertise as it relates to TikTok.
• Familiar with the fundamentals of digital advertising.
• Tech savvy – PowerPoint, excel, file management.
• Passion for bringing brand experiences to life and willingness to do what is needed to get the job done.