Manager, Creative Content

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation, and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute, and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

Interscope Geffen A&M Records (“IGA”) is home to some of the biggest artists in the world including U2, Eminem, Kendrick Lamar, J Cole, Lady Gaga, and many more. As a leader in the music industry, we are always looking for talented and driven individuals to join our family.

How We LEAD

The Manager, Creative Content will support Geffen's Influencer and Content Marketing campaigns. This role will be responsible for leading the creation and execution of content across the entire Geffen roster, while also managing maintenance, and content optimization across all channels, with a focus on Instagram and TikTok.

This position will report to both heads of Digital Marketing, and will work closely with all members of the digital marketing and revenue teams. This role will be responsible for, alongside the heads of digital marketing, the implementation of Geffen's owned and partner content network across projects and releases across the all genres.

How You’ll CREATE

• Organizing and attending shoots with artists to film content
• Editing the content and getting relevant approvals
• Posting for artists, if required, and optimizing for platform using relevant internal features
• Reporting on key stats around audience growth and virality
• Strategizing creative content ideas for artists
• Staying abreast of current trends and other artists we can learn from, sharing actionable insights with the digital team
• Collaborating with other creators to help grow artist channels
• Planning and executing creator campaigns around artist releases
• Working collaboratively with Digital, Marketing and Creative teams to hit brief

Bring Your VIBE

• 1-2 years’ experience working with influencer accounts and/or strong understanding of the influencer marketing space
• 3+ years’ experience in content or digital marketing
• Be strategic and understand the value in paid and unpaid content collaborations for both Geffen, and our artists.
• Have a finger on the pulse of what’s going on in pop/rock culture, across key internet trends, apps, influencers, etc.

Perks Playlist

• Competitive Compensation Package including Salary, Benefits and Generous 401k Savings Plan
• Paid Time Off – Paid Holidays, Two (2) paid weeks for “Winter Break” season, Wellness Fridays
• Student Loan Repayment Assistance
• Employee Developmental Support
• Annual Gym Reimbursement Package
• Pet Insurance, plus much more!

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

All UMG employees are currently required to be fully vaccinated against COVID-19 before entering any Company offices unless they have been approved for an exemption or unless prohibited by applicable law.

Universal Music Group is an Equal Opportunity Employer

Job Category

Marketing, Streaming & Digital Media