Paid Media Manager

Founded in 2013, Home Chef is the leading meal solutions company with both a retail and online presence. Available online at homechef.com and in retail at more than 2,100 Kroger grocery stores, Home Chef is committed to inspiring and enabling more people to cook simple, delicious meals, no matter how busy they are. Similar to our recipes, we recognize that variety is the spice of life; therefore, our employees also bring their uniqueness and color to our fantastic team. We’re eager to work with humble team players and pragmatic next-level thinkers to innovate on Home Chef’s offerings.

Overview

The Manager of Paid Media is responsible for managing paid media campaigns aimed at acquiring new Home Chef customers through our e-commerce subscription line of business. This role is responsible for the day-to-day management, tactical execution, testing, and optimization of various paid media channels with a focus on paid social. The ideal candidate has experience at a performance marketing agency or e-commerce brand managing direct response campaigns adhering to strict CPA goals.

Responsibilities

Management of paid social channels (Facebook, Snapchat, Pinterest):

• Fully own daily management and optimization of Facebook, Snapchat and Pinterest paid media campaigns adhering to strict spend and CPA goals
• Improve efficiencies through daily optimizations related to bid, budget, targeting and creative adjustments
• Create and own testing roadmap to proactively test and learn through A/B tests
• Own operational tasks (creative upload, launching new campaigns, setting up A/B tests)
• Collaborate with Facebook, Snapchat and Pinterest reps to stay up to date on new ad products, betas,, planning new tests
• Plan and run incremental lift studies to determine and improve incremental CPA
• Provide thought leadership and collaborate with internal stakeholders from Brand, Creative, Product and Analytical department to share and obtain learnings to better manage and optimize paid social channels
• Update recurring daily, weekly and monthly dashboards and performance reports
  
  

Test And Manage New Paid Media Channels

• Identify new paid media channels to test and scale
• Oversee process from end to end in planning, launching, building out, managing and optimizing new paid media channels
• Manage day-to-day tactical execution and overall strategy of additional channels ensuring accurate spend pacing and optimizing toward primary CPA metrics
• Identify and launch tests in new paid media channels
• Plan and run incremental lift studies to determine and improve incremental CPA
• Update recurring daily, weekly, and monthly dashboards and performance reports
  
  

Qualifications

The requirements listed below are representative of the knowledge, skill, ability, and/or other characteristics needed for this role. Reasonable accommodations may be made to enable individuals with disabilities.

• 2 years of experience in performance marketing management at an agency or e-commerce/CPG company
• 2 years of experience managing direct response paid media campaigns in Facebook optimizing toward customer acquisition
• Experience managing Pinterest, Snapchat, Twitter, Taboola and/or Outbrain a plus
• Experience managing display and/or paid search a plus
• Advanced proficiency in Excel and PowerPoint (Pivot Tables, Pivot Charts, Advanced Formulas)
• Analytical mindset and comfortable working with large amounts of data
• Ability to hit deadlines, manage and prioritize multiple projects simultaneously across numerous channels
• Own testing roadmap including planning, ideation and execution of channel A/B tests
• Comfortable operating independently and autonomously fully owning various paid media channels
• Ability to collaborate with other internal teams (Brand, Analytics, Product, Influencer Marketing and Creative) to support and improve paid media advertising efforts
  
  

More About Us

Perks and benefits:

• Comprehensive Medical, Dental, and Vision Insurance – benefits start the 1st day of the month following your start date
• Company-paid Life Insurance, Short Term Disability, and Long Term Disability
• 401(k) Employer match
• Flexible spending accounts (FSA) for qualified Medical, Dependent Care, Parking, or Transit expenses
• Flexible paid time off (PTO) policy, holidays and sick time
• Generous Parental Leave
• State-of-the-art office in the historic Old Post Office building in downtown Chicago, close to multiple Metra and CTA options, and amenities such as a food court, onsite gym, and communal rooftop space
• Discounts on Home Chef meal kits and at Kroger stores
• Casual dress in a fun, friendly, and collaborative work environment
  
  

Candidates can experience Home Chef as a customer - enter promo code PEOPLE30 for $30 off your first order!

How We Work Together

We are humble team players.

We are warm and gracious with team members and customers. We seek feedback to improve ourselves - and respectfully listen to and accept input.

We are pragmatic next-level thinkers.

We come up with novel and unique ideas. We explore new strategies to avoid being constrained by conventional thinking.

We take ownership.

We approach ambiguous problems, prepared to dive in, get curious, and learn more. We are results-driven, always challenging ourselves to exceed goals.

Be at Home at Home Chef

We all show up authentically at Home Chef. Our team includes individuals with a variety of identities, backgrounds, and perspectives. You can trust that you’ll be able to bring your whole self to an inclusive and enjoyable workplace.

We welcome people of all races, colors, religions, national origin or ancestry, sex (including sexual identity), age, physical or mental disabilities, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged/sealed convictions, or any other legally recognized protected basis under federal, state, or local law.

Home Chef is committed to the full inclusion of all qualified individuals. As part of this commitment, Home Chef will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, or to receive other benefits and privileges of employment, please contact our People team at [email protected] .

Home Chef is an equal opportunity employer.

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