Director of Integrated Marketing

Digital Marketing Manager

New York City or Chicago, IL

Our client is looking for a sharp, digital-savvy, passionate Digital Marketing Manager!

JOB DESCRIPTION

• Develop and manage integrated marketing campaigns across our three major brands for own, earned and paid media; paid search, social, influencer marketing and PR.
• Manage and maintain marketing calendar and campaign planning, budgeting, KPIs and reporting.
• Drive cross-functional priorities and activities working hand in hand with Marketing, Creative, Sales, and E-commerce teams and the company's agencies.
• Oversee the set-up, optimization and execution of campaigns, with full delivery against agreed-upon campaign KPIs
• Own and develop all marketing KPI's and departmental reporting; track and report on all marketing led initiatives
• Mix creativity and data-driven insights to improve, scale, and optimize media efforts
• Create and manage a monthly tactical digital marketing plan, collaborating closely with your cross-functional partners to ensure alignment
• Manage brand collaborations and coordinate PR plan

JOB QUALIFICATIONS QUALIFICATIONS

• 3-5 years of proven success in digital marketing; beauty, influencer, PR, ecommerce and CPG experience preferred
• Demonstrated success leading digital marketing, as well as cross functional teams with a high degree of independence
• Mastery of multi-channel, digital performance marketing; informed and optimized by insights from data analytics; experience extracting the insights to inform decision-making, oversight of execution and ownership of results
• Experience building consumer brands by leveraging paid, owned and earned digital content and social influence; ideally out of established as well as challenger brands

COMP: $150,000 - $200K