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Posted November 10, 2022
777 Partners

Social Media Marketing Coordinator

777 Partners
United States Remote ⚠ [Archived] No Longer Accepting Applicants

About The Company

ata football is a first of its kind women’s football community and broadcaster, offering access to the most elite leagues and players in the world. We invest in sports rights and partner with premium broadcasters to ensure broad visibility while uniting & building a women’s football community and brand.

ata football offers fans access to hundreds of live and on-demand matches and exclusive highlights from around the world, as well as premium content via partners like Just Women’s Sports and The Equalizer, instructional videos for young players, exclusive virtual events and shows. Users can subscribe to view live matches and gain unlimited content access at atafootball.com/members for $6.99/month or $4.99/month with an annual subscription.

JOB SUMMARY:

As Social Media Marketing Coordinator at ata football, you’ll work within our social media team to manage posting, the development and creation of content and our ambassador and influencer marketing efforts across social media. You’ll also work across marketing efforts with our onsite grassroots activations and partner deliverables (sponsors and strategic partners) all with the goal of building brand awareness, community engagement and membership growth.

Duties And Responsibilities

  • Collaborate with the social media team on strategic and creative content ideas, creation and execution
  • Manage posting across social media platforms
  • Create, manage and execute ambassador and influencer campaigns that drive follower and membership growth
  • Ambassador and influencer campaigns should be planned with clear objectives and in partnership with the greater social media team to maximize results
  • Analyze performance and communicate results to senior team members for all campaigns
  • Create manage and execute grassroots social media initiatives and activations that increase brand awareness and grow membership
  • Ensure campaigns are delivered on time and to a high standard
  • Routinely communicate and collaborate with social influencers, platform partners, and internal teams
  • Start and maintain relationships with ambassadors and influencers to create long-term, successful partnerships
  • Build an understanding of a women’s football audience

Skills / Knowledge / Abilities

  • Comfortable creating content
  • Comfortable leading outreach to influencers, negotiating deals, and heading projects
  • Comfortable managing influencer and ambassadors
  • Comfortable using analytics tools to extract insights and calculate ROI for campaigns
  • Excels at project management and coordination to execute campaigns and activations
  • Understands how social communities are built and how to generate engagement

Education And Experience

  • Bachelor’s degree in marketing, business, sports management, or other related field
  • 3+ years of experience working in marketing, content creation, or other relevant fields
  • Proven track record in social media and influencer marketing with attributable customer growth
  • Experience as an influencer, host and/or brand ambassador is a plus

KEY PERFORMANCE INDICATORS

  • Manage regular monthly communication with ata ambassadors
  • Work with the team to drive social media audience growth by 60% annually
  • Work to maintain and improve engagement rate of 5% or higher

PHYSICAL DEMANDS AND WORK ENVIRONMENT

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit and use hands to finger, handle, or feel objects, tools, or controls. The employee frequently is required to talk and hear. The employee is occasionally required to stand; walk; reach with hands and arms. The employee is rarely required to stoop, kneel, crouch, or crawl.

The employee must regularly lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, and the ability to adjust focus. The noise level in the work environment is usually moderate.

EEOC

777 Partners is an Equal Opportunity Employer. All aspects of consideration for employment and employment with the Company are governed on the bases of merit, competence and qualifications without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, or any other category protected by federal, state, or local law.