Social/Digital Marketing Manager

Position Overview:

Rowdy Energy is looking for an organized, creative & social professional to join our team and spearhead the day-to-day management and execution of our social media strategy across our social media platforms. It is this person’s responsibility to drive consumer engagement and grow the brand’s presence and appeal on social media, and to ensure that our brand culture, personality, and positioning is actively and accurately represented. They must be a social media mastermind, willing to be creative and push the boundaries of what’s possible within community-based marketing. This is a chance for the right go-getter to get hands-on experience with a fast-growing beverage brand while having the flexibility to push boundaries and have fun!

Key Responsibilities:

• Manage day-to-day operation of our social platforms, including content, community engagement and performance.
• Manage the development, production, and publishing of inspiring and trend-setting content that aligns with overarching Masterbrand and product line positioning as well as the corresponding marketing & social strategy.
• Build out content / content calendar across on all relevant social platforms - TikTok, Instagram (reels, stories, posts), Facebook, Twitter, and LinkedIn
• Develop all types of content - same day, quick turn content, weekly launches, monthly/quarterly concepting, social-first campaigns, newsletters
• Respond to DMs, comments and inquiries as well as manage the Rowdy marketing email domain and interface with consumers.
• Manage communications and planning with cross-functional teams to launch content campaigns and initiatives that integrate with 360 marketing plans and amplify the brand.
• Support Rowdy Marketing leadership with strategic insights and recommendations that align to overall marketing strategy.
• Coordinate social programming and promotions for marketing events; if necessary, travel and perform duties on-site.
• Support the alignment of paid-social, including planning, content optimization, and the KPI metrics and analytics involved.
• Manage social media reporting - Analyze trends and derive insights from various social data sources, such as paid-social, social listening, community management and more.
• Manage planning, coordination and communications with talent, influencers, and other internal/external brand partners for various influencer-related campaigns.

Qualifications:

• 1-3 years of relevant experience with a background in Marketing, Communications and/or Social Media
• Proven experience building your own brands, and/or an organization’s public social platform (i.e., developing content, building engagement and followership)
• Understanding of/or experience working with the CPG industry preferred
• Comprehensive understanding of and fluency across all popular social media channels, including but not limited to Instagram, Twitter, TikTok, Twitch, Discord and YouTube.
• High EQ with proven experience in building social communities inclusive of large and diverse audiences
• Strong writing capabilities, understanding how to copywrite in a personable or “human” way for the Rowdy Brand.
• A ‘creative eye’ for developing compelling content that resonates with its intended audience
• Intermediate graphic design experience a plus: Illustrator, Photoshop, After Effects. HTML/CSS
• Thrives in the fast-paced world of startups, with a healthy appetite for making a difference (making their mark!) and is a team player
• Ability to prioritize, showcase ability to be agile/pivot, and meet deadlines within specified time constraints

Compensation:

$65,000 - $80,000 based on experience

Benefits:

· Basic Medical/Dental Insurance is 100% provided by Rowdy Energy. Employee will be provided benefit elections from Rowdy’s Payroll and Benefits provider, Insperity.

About Rowdy Energy:

With a shared vision of disrupting the energy drink category, 2X NASCAR Cup Series Champion, Kyle Busch, and proven better-for-you beverage entrepreneur Jeff Church (founder of Suja Juice) joined forces to create Rowdy Energy. The goal was simple – amid the sea of sameness within the energy drink market, we wished to raise the bar and create more-than. Better yet – a best-in-class to deliver everything you want in an energy drink and nothing you don’t. Rowdy doesn’t jack you up and slam you down…Unlike traditional energy drinks that use synthetic caffeine loaded with chemical ingredients, Rowdy energizes you with natural caffeine, from green tea and green coffee bean. We pair this with the cognitive nootropic L-Theanine to promote sustained focus without the jitters or crash. This combination of nature’s powerful ingredients is designed to work with your body, not against it, so you can unleash your potential, crush your goals, and let’s be real…get a lil’ Rowdy!... So come Drink Clean and Live Rowdy with us!