Brand Marketing Manager

About Mindful:

Are you passionate about mental health & wellness and wish to make a difference in people's lives?

Do you wish to make a positive impact on the current mental health crisis in this country?

Mindful Care is a revolutionary national same-day mental health urgent care providing medication management, and therapeutic services to the insured individual. We are passionate about bridging the gap in access to mental healthcare in a way that promotes overall health and wellbeing for those who want help now. By weaving together our core values of professionalism, evidence-based methodologies, teamwork, adaptability, meritocracy, and putting the patient first, we can work together to ensure we are providing quality care to the populations we serve. 

Since launching in 2019, Mindful Care has become one of the fastest-growing healthcare companies in the Northeast and Midwest. The company is backed by some of the most prominent investors in healthcare and technology, including Sopris Capital, University of Chicago, and The Caruso Foundation, among others.

At Mindful Care, we are a globally distributed team with many of our team members located throughout the world, including in the following cities: New York, Chicago, New Jersey, Connecticut, Florida, Michigan, Kyiv, and Manila. We have a hybrid model with many of our staff members working both from our offices and remotely. The below job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for the position.

Mindful Care is an equal opportunity employer that is committed to providing all employees with a work environment free of discrimination and harassment. We celebrate diversity and welcome applicants from every background and life experience.

Position Summary:

The Brand Marketing Manager will be responsible for evolving the Mindful Care brand to be considered the best-in-class option for mental healthcare. This includes leading all content creation for owned and paid channels and overseeing the PR agency's media strategy. This person will understand that all brand efforts should tie back to business outcomes, such as awareness, sessions, and leads, and will work closely with the growth team to drive revenue for the business.

This position reports to the VP of Growth.

Position Responsibilities:

• Create a brand strategy that elevates the Mindful Care brand in the mental healthcare space
• Partner with key product and channel stakeholders in creating and crafting product narratives that we will bring to life as part of both our campaign and always-on storytelling approach.
• Work with cross-functional and channel partners in orchestrating our campaign approach
• Own all creative and content development. This will include rolling up his/her sleeves to produce content independently.
• Maintain the website content to have a competitive SEO ranking
• Work closely with the media agency to secure meaningful placements
• Additional responsibilities could include brand partnerships and influencer engagements
• Manage on-site events at new clinic launches that will garner media coverage and patient sign-ups
  
  

Qualifications:

• 5+ years of brand marketing experience with a major in marketing at an accredited university
• A strong motivation to work on all types of projects and a willingness to roll up your sleeves and help the entire marketing team with their most important and time sensitive projects.
• Must have strong written and oral communication skills and great interpersonal skills.
• A strong brand strategy skillset through a history exposure & experience, complemented by experience in executive marketing campaigns on-time and on-budget.
  
  

Additional Benefits:

• Paid Time Off
• Medical, Vision, Dental Health Benefits
• Commuter Benefits
• Health Savings Account
• Dependent Care Savings Account
• Flexible Spending Account
• 401 (k) package
• Flexible schedule
• ...and more
  
  

Salary Range:

$75,000- $100,000 USD per annum