Brand GM Health & Wellness

ISSA Needs a Health & Wellness Division Brand GM

ISSA is the world leader in fitness education, connecting people all over the world to the power of healthy living. We have certified over 475,000 trainers in 174 countries, and the number is growing. Want to be a part of the team that is making this happen? Check out this opportunity to be a key contributor as a GM Health & Wellness.

What’s The Job?

You create and implement business growth strategies for the newly created Health and Wellness certification / vertical market at ISSA. You will create and execute sales strategies, advertising, and promotional campaigns and will plan and implement sales programs to drive the growth of this product line. You will be the subject matter expert and drive key markets, innovation and brand equities in this vertical. You will be responsible for owning the full P&L for this product by managing the budget and monitoring the financial health of the vertical.

• Collaborating to Create and Drive Customer Funnel: Partner with marketing to determine, drive and execute on key marketing initiatives and “sales specials” to drive customer volume; Offer creative marketing opportunities to engage potential customer base.
• Work on weekly and monthly reports: Provide and audit the weekly and monthly revenue reports via CRM, revenue trackers and PowerBI.
• Connecting + Engaging with Prospects: Proactively reaching out to existing and new opportunities, as well as maintaining and leveraging those who have purchased from ISSA in the past.
• Innovate and Problem Solve: As the category leader, you’re the innovator and problem solver. Tactfully “disrupt” to find solutions and ways to expedite change, with the purpose of optimizing growth and execution speed.
• Achieving Sales Goals: Hitting key sales goals on a daily, weekly, monthly and quarterly basis (goals defined below).
• Managing the Sales Process: Implement a value based sales approach to lead the Health Education Advisors to achieve and surpass monthly quota goals and activity metrics.
• Liaison with all groups: Process quotes, invoices, and monies to bring in enrollments and funds. Work hand in hand with distributors to meet the needs of students.
• Demonstrating and Enhancing the Company Purpose and Culture: Driving forward with passion the company core belief that healthy living improves lives; Helping potential students achieve their education and career goals.
• Define the “brand”: Further develop the brand strategy, archetype, partner strategy and community strategy. Ensure plans and activities align with the brand and company macro strategy
• Facilitate Affiliates and Influencers: In conjunction with our marketing dept; scout, select, appoint and prime relevant influencer(s) that speak the narrative of the brand to generate interest and help optimize leads.
• Embrace growth: Responsible for high growth of new verticals. Use traditional and guerrilla marketing tactics to innovate and expedite change and growth

What is ISSA looking for?

We expect our team to be effective relationship-builders with a laser focus on providing exceptional service. We are tenacious and resilient in our pursuit of personal and professional success, but also know how to have fun. And for the GM Health & Wellness role, we are also seeking:

• 3+ years of experience in a health and wellness B2C sales environment
• Prior experience with full ownership of a P&L
• Prior leadership experience including management of an inside sales team
• Proven results in a B2C sales environment
• Experience and comfort interacting with a diverse and global customer base
• Excellent critical thinking skills and the ability to exercise good judgment
• Excellent written and verbal communication skills
• Assertive and results-oriented
• Ability to adapt to and enhance a positive culture of success and growth

Anything else? Absolutely!

ISSA is a place where every day we are inspired by our teammates, encouraging each other to be our best. The environment is relaxed, friendly and upbeat! And we feel it’s important to reward our team with competitive pay and benefits. Here are some of the highlights:

Free certifications. Who wants to be their best self? WE DO! As an ISSA team member, you have access to all 25 certifications…at no expense! Additionally, you'll receive exclusive discounts on leading products in the fitness industry. Cool, right?

Work Life Synergy. Our Core Team members have 4 weeks of PTO. If you join ISSA as a People Leader you get 5 weeks of PTO and our Directors and Above have Discretionary Time Off! All PTO is front loaded, so you don’t have to wait to use it. And everyone at ISSA gets 8 paid national holidays every year! Work hard, play hard!

Parental Time Off. We support our team members as they grow their families! Once you qualify for FMLA, you are eligible to receive up to 6 weeks of paid paternity time to bond with a new child.

Medical, Dental, and Vision Insurance. A key component to living a healthy lifestyle is having access to the care we (and our families) need. We offer 2 medical insurance plans accompanied by Health Saving Account (HSA) and Flexible Savings Account (FSA) options, as well Dental and Vision coverage. And you don’t have to wait forever! Eligibility begins the 1st of the month after you start.

Team Building. We may be remote, but we don’t have to be alone! We host a monthly schedule of virtual team activities, town halls, weekly gratitude and motivational sessions, and other special events…so many fun ways for us to connect and support one another.

Growth opportunities. When our people grow…we grow! We offer leadership training, development journeys for each role and career path, and many coaching/mentoring opportunities. Constant growth and development is inherent in our culture.

Tools to do the job. We make sure you are hooked up with the tools, equipment and systems you need. We begin the process prior to your start date, so you are ready to rock ‘n roll on your first day. We also provide a monthly work from home allowance!

What else? We have a 401(k) company match and 100% company paid life/AD&D insurance/short term disability. We also offer an employee assistance program to assist with work life concerns (legal, financial, mental health). Our ultimate goal is to support you and your overall wellness.

Transform your career at ISSA!