Influencer Marketing Manager

Required:

• Four to six (4-6) years of professional experience in social or digital media

• Experience working as an influencer

• Experience in campaign management and execution

• Experience working in the influencer space either directly with creators or developing related campaigns and programs

• Experience collaborating with internal partners and external agencies/partners/talent

• < 10% Travel; May require working outside of business hours

Position Summary:

• Build and maintain direct, on-going relationships with key, emerging talent and established talent while creating an expansive roster across specific verticals.

• Partner with external stakeholders (influencers, creators, talent) and internal teams (Social, Paid, Brand Marketing, Comms, etc.) to create impactful influencer campaigns that drive social conversation.

• Assist in the creation of Hiltons Influencer Marketing strategy and rollout of process around the strategy

• Lead all aspects of influencer sourcing, program development and execution, bringing ideas to life through successful project management while ensuring on-brand execution.

• Serve as day-to-day lead with influencer tool/agencies; managing budgets, writing briefs, reviewing content and producing reports.

• Partner with tool/agencies to lead influencer outreach, working to support creator goals and understanding how to match needs of talent with business plans and objectives.

• Be the key point of contact for all things involving influencer marketing measurement, benchmark establishment, affiliate marketing, and strategic reporting and analysis.

• Support logistical needs of influencer programs, including booking rooms, travel and payment.

• Identify and evaluate new social content opportunities with key influencer partners.

• Build and maintain Hiltons database of influencers and creators across verticals.

• Assist with Influencer gifting initiatives, ensuring FTC compliant messaging.

• Educate corporate and hotel-level teams on how to optimize influencer campaigns via playbooks and toolkits.

• Have a deep understanding of Hilton brands and target audiences and be able to recommend influencers and creators that share similar interests and values.

• Collaborate with regional markets to build global influencer campaigns leveraging relevant social platforms.

• Strong communicator that can develop complex strategy and creative presentations to lead and present to key stakeholders

• Work with Paid Social team to whitelist and boost influencer content as necessary.