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Posted November 14, 2022
Lyrasis

Content Creator

Lyrasis
United States Remote ⚠ [Archived] No Longer Accepting Applicants

This position creates and coordinates all digital marketing materials for LYRASIS, including email marketing, organic and paid social media, short form videos, Search Engine Optimization (SEO) and other marketing products as needed. The Content Creator works within the Member Communications team to build and deploy digital content based on an annual marketing plan, and designs content campaigns to meet Lyrasis awareness and conversion goals. In addition, the Content Creator is solely responsible for online social media engagement. This position reports to the Director of Marketing and Communications.

Duties/Job Responsibilities:

  • Management of LYRASIS social channels, including content creation, community engagement, and growth metrics
  • Content management and creation for lyrasis.org website, based on organizational needs and SEO goals
  • Creation of digital marketing campaigns to strengthen the brand profile of LYRASIS
  • Manage and meet digital marketing budget
  • Author and distribute regular email communications including newsletters
  • Target and re-target LYRASIS members for email campaigns through segmentation and lifecycle analysis
  • Design ROI-driven digital campaigns to maximize budget
  • Identify and deploy technology tools to optimize digital campaign effectiveness
  • Conduct keyword search and targeting to support SEO
  • Conduct A/B testing for message, design, audience, channel and format
  • Analyze and report on campaign effectiveness
  • Create and coordinate marketing materials and digital marketing assets to support business goals of LYRASIS divisions

Skills and Qualifications:

  • Strong interpersonal relationship skills, including managing multiple interests simultaneously
  • Experience running metrics-driven digital marketing plans
  • Demonstrated experience creating and deploying digital campaigns on Facebook, Instagram, TikTok, Twitter and LinkedIn
  • Experience with social channels, SEO, organic and paid search and digital advertising best practices and workflows that drive measurable actions, lower CPM and higher impressions
  • Ability to design creative content for diverse channels including video, carousel, stories and more
  • Creative insights and ideas for innovative marketing approaches
  • Good working knowledge of marketing and communications best practices
  • Mission-driven outlook
  • Commitment to Diversity, Equity, Inclusion, and Accessibility (DEIA) principles and inclusivity in all communications and output

Preferred Qualifications

  • Bachelor's degree or equivalent
  • Two+ years in digital marketing
  • High fluency with social and digital marketing
  • Background in libraries strongly preferred

Physical Demands:

  • Travel for LYRASIS events, national conferences and professional development

The position is part of a geographically and institutionally distributed team, and, as such, applications from candidates interested in telecommuting are welcome.

To Apply: All applications MUST be submitted with a cover letter for consideration

About Us:

LYRASIS is a 501 c 3 non-profit membership organization whose mission is to support enduring access to the world's shared academic, scientific and cultural heritage through leadership in open technologies, content services, digital solutions and collaboration with archives, libraries, museums and knowledge communities worldwide.

At LYRASIS, one of our core values is to provide an inclusive environment to all who are employed here. Therefore, the company is intentional in providing fair and equitable employment opportunities to all applicants, without regard to race, color, religion, sex, national origin, age, disability or genetics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.