Manager, Digital Media: Content & Influencer Marketing
Position Summary...
What you'll do...
Manager, Influencer Marketing
We're looking for a Manager of Content & Influencer Marketing who will be responsible for building creator & influencer partnerships, and executing omni-channel campaign activations (specifically expanding Walmart+ business) -all designed to connect inspiring storytelling to easy buying solutions while driving brand equity, engagement, and sales.
You'll work closely with our Content & Commerce, Social, and Media teams, as well as leads across Marketing & Creative to manage some of our most critical strategic partnerships, spearhead cross-functional influencer activations, and evaluate potential collaborations.
You'll Thrive In This Role If
- You have a deep knowledge and expertise in the creator/influencer space, across relationship & talent management, platform trends, measurement, and affiliate ecosystems, and influencer marketing
- You're naturally in-the-know on up-and-coming influencer personalities, trends, and communities
- You love building from the ground up, and are a true self-starter in creating net-new, innovative programs, strategies, and content-rich storytelling moments
- You're experienced in launching new social and/or influencer campaigns, with success in achieving brand and/or performance marketing objectives
- You're a collaborator at heart, and enjoy working with other talented team members and external partners
Challenges You'll Tackle
- As part of a fast-growing team, you will input into strategy for influencer marketing, inclusive of roadmap, channel strategy, campaign activation, and partnership development
- Cultivate relationships with creators & influencers, brands, and strategic partners that connect authentic storytelling with curated buying solutions
- Find new ways to creatively integrate influencer content/activations into cross-channel, digital marketing, and experiential activities, with full-journey measurement objectives
- Act as an external and internal advocate, working closely with cross-functional teams to drive programs forward
Not only will you get to work on one of the most entrepreneurial marketing roles at Walmart, you'll also be empowered to hunt for innovative partners and influencers, structure working relationships in creative, dynamic ways, and launch newsworthy collaborations.
Qualifications
- A minimum 3-5 years of work experience in a related area (e.g. Partnership or Business Development, Marketing/Advertising/Digital, Affiliate, Media)
- Direct career experience in digital media, social/influencer networks and platforms, retail, and/or e-commerce
- Data driven and comfortable reporting on KPI's
- Established industry relationships and experience working with media partners and/or influencer networks
- Effective communication and presentation skills - you're equally comfortable hopping on the phone with a new potential partner, meeting them in person, or following up (with a "make things happen" attitude)
- Bonus: Experience with subscription based digital brands and have experience with influencer performance marketing
- A builder mentality, ability to build programs from the ground up and self-start with little direction
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Minimum Qualifications: Bachelor's degree in Marketing, Business, or related field and 2 years' experience in marketing or related field OR 4 years' experience in marketing or related field.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Primary Location...
121 River St, Hoboken, NJ 07030-5989, United States of America
