Influencer Director
About 180
For over 20 years, 180 has been creating some of the most famous marketing communications in the world. 180 is where the world’s most creatively ambitious people, organizations and brands gather together to create The World As It Could Be.
The World As It Could Be is built on three beliefs: the power of fresh perspectives, radical collaboration and making a positive impact on our clients businesses and society. Combined, these beliefs create ideas that get our clients to a better future, faster.
180 operates as a global ecosystem of creativity, headquartered in Amsterdam it has hubs in Los Angeles, New York and MENA (Middle East and North Africa) - flat, fluid and connected. 180 has around 300 employees worldwide, specialized in brand strategy, advertising, content creation, data & analysis, social media, design, and production. For more information, please visit www.180global.com
York clients: Conagra, PepsiCo and CalFlowers
About the role
The Influencer offering is the fastest growing part of the 180NY office. We think of influencers as part of the brand community, part of the idea, not a media channel or spokesperson. Our offering includes mega, macro, micro and makers. This role will champion our expertise with clients and Omnicom, serve as the senior most lead to develop processes and innovate as the influencer environment continues to evolve. This role will also work closely with our in-house studio team to ideate and build the influencer kits, swag, gifts.
Main responsibilities
- Independently manage the Influencer and Maker offering within 180NY with minimal oversight to lead and drive the business forward strategically.
- Identify the right people, develop authentic ideas and guide the influencer to deliver creative excellence.
- Be actively engaged in the social media space, obsessively a trend hunter and able to organize complex systems within a large organization.
- Participate in the creative process and partner with the creative strategist as part of identifying the most culturally relevant talent.
- Organize the legal, financial and ongoing management of influencers.
- Continuously look for opportunities to improve processes, grow our business or help our clients.
- Understand, navigate and solve the complexities of influencer contracts and payment systems in conjunction with the Business Affairs team
Key qualifications and/or experience
- Previous experience as an entrepreneur or in a start-up environment is critical to help increase likelihood for success and integrating into the team
- Obsessively curious about trends, those creating and curating culture and able to identify those people to help address client business needs.
- Must have deep knowledge of the standard contractual terms and financial structures.
- Must be comfortable in a start-up environment, willing to pivot and move quickly. Flex and stretch into untraditional opportunities.
The annual salary range for this role is $115,000-$130,000 and may vary depending on the candidate’s geographic location and experience.
Benefits for this role include health/vision/dental insurance, 401(k), stock purchase, vacation, sick, and personal days. Also, you will be eligible (approximately 30 days after you commence employment) to participate in all disability, life, travel insurance plans and programs, and retirement plans subject to the terms and conditions of such benefit plans. At 180 Global, we are always excited about meeting great talent. Please don’t let our posted ranges keep you from exploring this or any other exciting opportunity within 180 Global.
Our people, DIVERSITY, INCLUSION AND EQUITY
We look for people who can bring new ideas and fresh perspectives, who can collaborate brilliantly and who want to grow and do things they’ve never done before.
180 is committed to fostering, cultivating and preserving a culture of diversity, equity and inclusion.
Our people are the most valuable asset we have. The collective sum of individual differences, life experiences, knowledge, inventiveness, innovation, creativity, self-expression, unique capabilities and talent that our people invest in their work represents a significant part of not only our culture, but also our reputation and creative achievements.
We embrace and encourage our peoples’ differences in age, color, ethnicity, race, national origin, language, religion, disability, family or marital status, gender identity or expression, sexual orientation, physical and mental ability, political affiliation, socio-economic status, veteran status, and other characteristics that make our people unique.
