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Posted November 15, 2022
WernerCo.

Social Media/Content Specialist

WernerCo.
United States Remote ⚠ [Archived] No Longer Accepting Applicants

Description
Social Media/Content Specialist
WernerCo is seeking a Social Media/Content Specialist to grow with us! At WernerCo, WE ARE ONE and our culture is the foundation for our success. It’s the way we work, interact and win… together. If you’re passionate about market-leading brands, innovative products and are fiercely customer-centric, we’d love to hear from you! This highly motivated person will be integral in developing and maintaining the brand voice of all WernerCo North American brands across multiple social media platforms.
Purpose Of The Job
The Social Media/Content Specialist is responsible for creating and publishing content across all platforms including Facebook, Twitter, Instagram and LinkedIn for all WernerCo North American brands. This role will be responsible for helping establish social channel objectives, plans and KPIs that demonstrate social engagement and brand affinity. Reporting to the Head of Content and Creative, this role collaborates cross-functionally with sales, channel, digital, product and creative teams to develop relevant content and copy.
Key Responsibilities (Essential Job Functions)

  • Manage social communities for the Werner, Knaack, Weather Guard and Better Built brands
  • Develop goals across social platforms and align the tactics for each brand
  • Create new content that builds meaningful connections, increases brand awareness, and encourages engagement
  • Identify relevant UGC that can be leveraged to benefit WernerCo brands
  • Build quarterly social calendars
  • Work with the legal team to understand posting parameters
  • Measure results by tracking metrics and insights across platforms
  • Stay up to date with the latest social media best practices and technologies to optimize high-performing tactics.
  • Respond to ratings and reviews on retailer and owned sites
  • Support PR and Influencer initiatives

Education / Experience

  • Bachelor’s degree required
  • Emphasis in Marketing, Advertising, Media, or Communications preferred
  • Minimum 2 to 3 years’ experience in social media, marketing, and digital-related functions
  • Experience leveraging social platforms (Instagram, Facebook, LinkedIn, Twitter and Youtube) as part of marketing mix
  • Strong understanding of content deployment and relevant KPIs
  • Confidence to post relevant and engaging responses in real time across all social platforms
  • SEO
  • Familiarity with public relations, influencer initiatives, digital marketing tactics and campaign development
  • Understanding of product ratings and reviews as a selling tool preferred

Key Competencies

  • Exceptional organization and time management skills
  • Detail orientation a must
  • Computer proficiency to include Microsoft Office Suite and Adobe
  • Must be agile, adaptable, and confident