Senior Director, Growth Marketing

MeUndies is a Los Angeles, CA-based underwear and loungewear company best known for its softer-than-soft basics. Founded in 2011, MeUndies disrupted the $110B underwear industry with the first online underwear subscription. Since then, the brand has inspired a passionate community of undie-obsessed individuals with its bold, comfortable products. And that’s only the beginning…

Today MeUndies has sold more than twenty-six million pairs of underwear and is profitable with double-digit YoY growth. It continues to redefine the subscription market by evolving the transactional subscription to a membership centered on community and relationships with the brand.

The innovative direct-to-consumer brand offers multiple purchasing options, including singles, packs, matching pairs, and monthly membership.

We’re looking for a consumer-obsessed Sr. Director of Growth Marketing to lead all customer acquisition strategies across the full funnel for MeUndies. In this role, you will be responsible for creating our channel expansion & optimization strategy, building out our efforts to deploy the budget against customer/member acquisition goals, and refining our attribution modeling. You’ll inherit and continue to build a team that executes across paid social, display, TV/CTV, direct mail, podcast, affiliate, paid influencer, and media strategy/infrastructure. You’ll be encouraged to test, learn, take risks and bring our customer acquisition marketing to the next level while also growing the budget significantly.

You’re the right person for the job if you’re curious & optimistic, consumer-first, equally analytical and entrepreneurial, and if you are able to be scrappy, flexible and solutions-oriented in a fast-paced environment.

Come join us.

What You’ll Do

• Coach, develop, and mentor an existing team of high-performing growth & performance marketers
• Accountable and responsible for managing KPIs including but not limited to:
• Growth: New Customers, CPA, Spend, Sessions, CPS, CPM, ROAS, CAC/CLTV ratio, etc.
• Drive strategy and execution of our performance and re-engagement marketing efforts as we continue to scale growth, expand channel mix, and drive lifetime value by building habits & loyalty for unique customer segments
• Build and deliver growth forecasts, partnering with Finance, Product, and Digital Product teams to refine scenarios based on expected performance
• Maintain and evolve a testing framework to expand our volume & pace of learning across the business
• Find opportunity at the intersection of algorithms, engineering, creative, finance, and marketing to differentiate how we approach media buying
• Lead exploration of emerging marketing channels, vetting partnerships ideas and advertising proposals, to support our broader goal of channel diversification
• Manage the largest piece of our marketing budget, but remain holistic and resourceful in your approach to spend
• Align with Brand Marketing and Consumer Insights to acquire new audiences in support of brand and business objectives.
• Manage and oversee outside agency partners to optimize and expand upon existing campaigns
• Work with team to report and analyze campaign performance, on a daily, weekly and monthly basis; develop insights
• Lead reporting and analytics across all channels and own the performance of all relevant KPI's (LTV, CAC, contribution margin, channel ROAS targets, retention cohorts, customer churn feedback, etc.)

What You Have

• 8+ years of digital marketing experience heavily focused on customer acquisition, ideally in an e-commerce digital first brand in a fast growth environment and at scale
• Analytical and quantitative skills including a strong understanding of online marketing, with experience in rigorous performance data environment and desire to test and learn (significant experience with A/B testing required)
• Successfully tested into and launched at scale both upper funnel and lower funnel channels
• Both ‘direct response’ and branded campaign experience, and have driven meaningful results in both
• Experience with membership/subscription marketing lead generation/demand generation/growth marketing
• Expertise in Excel (SQL is a huge plus), are comfortable working with large datasets, and have an in-depth understanding of statistical analysis (incl. common quant techniques such as regression)
• Experience with Google Analytics (GA360/G4) and other relevant web analytics tools
• A strong appreciation of Facebook’s paid advertising platform, paid search, mobile media, affiliate marketing, display media, and sponsored content campaigns
• Agency and team management experience
• Experience and passionate opinions about attribution model ‘fit’ (MMM, MCA, etc.)
• Managing marketing budget and evaluate the performance of marketing campaign and initiatives to determine best allocation of budget

Bonus Points:

• Python
• Retention experience
• Experience managing large teams across digital, out of home, and email marketing
• Experience scaling influencer programs
• Content strategy & SEO

WHY WORK AT MEUNDIES?

It's more than a job.

We have focused on building a team of people who emulate our core values. We look for people who stay balanced, go further, build relationships, champion differences, and are humble. At MeUndies, we maintain a stellar brand by working collaboratively and encouraging growth with learning opportunities. Not to mention, there is no such thing as a small achievement here - we celebrate it all!

We look at the necessities.

We offer competitive equity/salary packages, including targeted annual bonuses, generous parental leave, a 401k, fantastic health benefits, open time off, and more. We also take Learning and Development seriously - conducting annual performance reviews, annual 360 reviews, and providing an independent Learning & Development Budget that starts at $500 right out of the gate!

We have an office you’ll enjoy going to.

As of July 2022, we will be returning to our amazing HQ space! Don’t worry, we’ve implemented a hybrid plan that has been optimized to work with all team members. As always, we will continue to follow local, state, and CDC guidelines accordingly. We’re set up to support comfortable working - hot desks, lounge, and casual seating areas, a Mother’s Room, an on-site gym & shower, and a kitchen that makes you feel like you’ve never left home. Plus, we’re dog friendly, so your furry coworker can join you anytime.

We don’t forget the most important things.

We want MeUndies to be a place where you feel safe and comfortable and encourage our employees to hold us accountable for keeping it that way. We offer two robust annual surveys to check in with the team, an anonymous feedback tool available to submit to at any time, and an HR team that is ready to help. MeUndies is also home to four employee-led Employee Resource Groups - Womxn’s ERG, Heritage ERG, Pride ERG, and Parents of MeUndies. When you work at MeUndies, we take your needs as an employee (and a person) seriously.

Plus those unique extra things.

We know how important it is to connect with your team members outside of everyday work. We offer frequent catered lunches, holiday parties, off-sites, happy hours, and an annual retreat (right now, these things are happening virtually! But we can’t wait to return to in-person). You’ll also get a sweet employee discount and a monthly MeUndies membership to rebuild your underwear drawer with our top-notch prints.