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Posted November 15, 2022
American Cancer Society

Community Management Specialist (Social Media)

American Cancer Society
Atlanta, GA, USA Remote ⚠ [Archived] No Longer Accepting Applicants

Position Description

*This is a remote position, candidates will need to be available to work an eastern time zone schedule.*

Job Summary

The Community Management Specialist will engage and interact with consumers on social channels, including, but not limited to Facebook, Twitter, Instagram, TikTok, and LinkedIn. They will facilitate and encourage personal connections between the American Cancer Society (ACS) and its followers, maintain conversations across mission priorities and capture storytelling opportunities through the ACS community. This person will keep a pulse on the cancer conversation, trends, opportunities and be responsible for communicating that information back to the organization.

Major Responsibilities

Community Management – alongside other business stakeholders, this role will take the lead in ACS national social media community management and response, across all major social media platforms and across multiple branded accounts with roughly 3 million followers. Community management covers organic, earned, and paid social media.

  • Practice best-in-class community management to ensure flawless and accurate execution of response, timing, and content delivery in an authentic brand voice.
  • Reaction time should be swift, with the ability to prioritize conversations and responses based on topic.
  • Manage conversations with followers in a consistent brand voice across all channels and participate in dialogue around trending topics, popular hashtags, media mentions, current and live events.
  • Deliver exceptional customer service through social media in coordination with National Cancer Information Center (NCIC).

Social Listening and Real-Time Engagement – Beyond community management on owned and paid channels, this role will spearhead our proactive engagement strategy, bringing ACS to the forefront of all cancer and other related conversations and moments.

  • Monitor the ongoing conversation and community in the cancer space. Identify and implement strategies to increase ACS’s Share of Voice and help elevate ACS’s brand presence.
  • Execute organizational influencer strategies and engage with and amplify influencers in real time according to campaigns.
  • Execute proactive outreach to the ACS and cancer community to source survivor, volunteer, staff, caregiver, and other stories.
  • Engage with, amplify, and build relationships with those donating and fundraising on behalf of ACS through their social channels.
  • Identify content trends and opportunities in the social space
  • Identify and propose new social audience growth opportunities based on macro conversations.
  • Compile and deliver timely and informative social listening reports to internal constituents with actionable insights.
  • Source and manage approval/review process for User Generated Content across ACS’s channels

Social Media Management - In addition to community management, this role will assist in all national social media channel management, across all major social networks. This includes content ideation, execution and posting.

  • Collaborate with content strategist to define brands/types of content to share across ACS channels.
  • Collaborate with broader social team in content scheduling, management and execution. Define and action real-time content moments via social listening and an overall deep understanding and savviness of the social landscape
  • Help define and optimize organizational tools for social publishing, listening, and response.
  • Monitor trends, competitor presences and new social media marketing and fundraising opportunities as they become available and leverage them to execute new campaigns. Create process to ensure timely communication back to the business to inform social process and content.

Position Requirements

FORMAL KNOWLEDGE

  • Bachelor’s degree.
  • 3 years of experience with a community management, social media or digital communication focus. Experience working within a social media management tool (Hootsuite, Social Studio, Sprout, etc) and managing social channels is required.

COMPETENCIES/SPECIALIZED TRAINING OR KNOWLEDGE

Personal commitment to DEI – possesses knowledge of and curiosity about own DEI journey and advanced understanding of issues related to DEI.

The compensation range established for this position begins at a minimum of $46,300 per year.* Actual starting pay may differ based on non-discriminatory factors including, but not limited to, geographic location, experience, skills, specialty, and education.

The American Cancer Society has adopted a vaccination policy that requires all staff, regardless of position or work location, to be fully vaccinated against COVID-19 (except where prohibited by state law).

ACS provides staff a generous paid time off policy; medical, dental, retirement benefits, wellness programs, and professional development programs to enhance staff skills. Further details on our benefits can be found on our careers site at: jobs.cancer.org/benefits. We are a proud equal opportunity employer.