Senior PR and Social Media Specialist

Assist with the development and execution of strategic public relations and social media initiatives to build brand awareness and reputation with the ability to tell engaging stories.

Day-to-Day Accountabilities:

• Manage media relations and thought leadership works to drive brand awareness and enhance brand reputation.
• Write and edit media materials, including press releases, blog posts, articles, media alerts, fact sheets, pitches, briefing books, etc.
• Manage media relations efforts including responding to incoming media requests and planning media familiarization trips.
• Work collaboratively with the team and public relations agencies to create, plan and execute PR campaigns and pitch angles to help advance Sonesta’s business.
• Manage daily media monitoring and reporting, including tracking results and preparing recaps

Social Media responsibilities will include:

• Support development of social strategy, track and measure performance using social media analytics and monitoring tools.
• Create and post social content across multiple owned social media channels (Instagram, Facebook, Twitter, LinkedIn)
• Stay abreast of current social trends in social media and integrate them with communications goals.
• Manage influencer relations campaigns, including collaborating with agencies to identify, vet and build relationships with digital influencers and managing hotel stays with content creators.
• Support the Sonesta blog, including drafting blog content and assisting with editorial calendar management using results-driven insights to extend the reach of the blog.

Education/Experience:

• 3-5 years of related public relations or social media experience; in an agency or corporate environment
• Solid understanding of media relations and how brands utilize social media
• Demonstrated creative writer with strong editing skills and attention to detail
• Demonstrated experience with project management, with the ability to manage multiple projects simultaneously
• Demonstrated experience supporting or leading the implementation of communication programs
• Proven track record of writing effectively for different communications vehicles, formats, and audiences

Competencies:

• Excellent verbal, written, and interpersonal communication skills with the ability to understand, simplify, and clearly articulate complex issues
• Ability to take on independent projects and takes the initiative to research, analyze, and recommend best practices
• Strong sense of urgency and ability to multi-task effectively bringing projects to a successful closure within a fast-paced, dynamic environment
• Working knowledge of multiple communications platforms
• Highly organized with attention to detail

Upon submitting your application, please ensure you complete a full application in addition to attaching a resume. Incomplete applications received will not be considered.