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Posted November 25, 2022
Anthropologie

Anthropologie Brand Marketing Coordinator

Anthropologie
Philadelphia, PA, USA ⚠ [Archived] No Longer Accepting Applicants

Founded in 1992, Anthropologie operates over 200 retail stores in North America and Europe, and ships to over 100 countries worldwide via our ecommerce channels. We cater to fashionable and creative women between the ages of 28 to 45, who desire an inspirational shopping experience. To that end, we are committed to exceeding her expectations in unexpected, delightful ways. Our unique product assortment includes women's apparel and accessories, home furnishings and décor, gifts, beauty, and found objects. Our mission is to provide our customer with an unimagined experience.

Title

Brand Marketing Coordinator, Anthropologie

Reports to

Marketing Campaign Manager, Anthropologie North America

Overview

The Brand Marketing Coordinator will support the day-to-day of the Anthropologie brand marketing team. This person will partner with the Brand Marketing Coordinator, Campaign Marketing Manager and Anthropologie’s cross-functional teams to support the execution of the Anthropologie, AnthroLiving and BHLDN ambassador program, Home giftings and assist in the concept and execution process for company-wide campaigns.

Responsibilities

  • Ambassadors:
  • Assist in management of the Ambassador campaigns for Anthropologie, AnthroLiving and BHLDN. Including but not limited to:
  • Expand the Anthropologie, AnthroLiving, and BHLDN brand awareness and brand storytelling by recruiting ambassadors who meet reach KPI expectations
  • Manage timelines and coordination of content approval links, live post links, and order numbers
  • Assist in content approval process with social media team
  • Pull together weekly reporting on and analyze performance against key KPIs
  • Assist in additional ambassador initiatives including but not limited to: bonus campaigns, collecting reviews, outfitting program coordination
  • Assist in monthly ambassador content communication with creative and cross functional team inclusive of: Coordinate communication with creative team for campaign inspiration tears, pull together monthly briefing documents and post-campaign content contact sheets to share with larger cross functional teams
  • Product Coordination:
  • Manage the ambassador campaign launch process including but not limited to: communicating needs for ambassador product assortments monthly, checking product availability, placing product orders, managing shipment process to ambassador and manage order issues that may occur
  • Aid in the packing and sending of manual giftings/gift boxes
  • Coordinate product selection and delivery for media shoots on a case-by-case basis
  • Budget:
  • Manage all details of the Ambassador program budget in a timely manner including:
  • Ambassador pay-out platform balances and fund requests
  • Invoice submissions to finance team
  • Monthly finance tracker completion
  • General Marketing Support:
  • Develop and nurture relationships with key home office teams to optimize campaigns, including Creative, Social, Digital Marketing, PR, Styling Services and merchants
  • Be a champion in bringing new ideas to the team as our expert in market trends, customer acquisition ideas, growth opportunities for ambassador program, competitor initiatives, and emerging opportunities
  • Assist in the brief process for campaigns across cross-functional teams, looking for opportunities to optimize the tools and processes to brief in teams
  • Assist in several brand marketing initiatives including but not limited to: new store opening marketing briefs, quarterly artist collaborations, and AnthroLiving trade program marketing
  • Assist in monthly and quarterly Anthropologie, AnthroLiving, and BHLDN campaign recapping

Qualifications

  • 2+ years influencer management and/or social media experience desired
  • A charismatic and proactive style of communication desired for external communication
  • Strong organization skills inclusive of building timelines and tracking weekly and daily product orders and able to work on a variety of projects at one time in a fast-paced environment
  • Strong writing and communication skills
  • Deep understanding of social media platforms as they pertain to creators, influencers, trends, and the Anthropologie customer – especially on TikTok and Instagram.
  • Ability to build relationships and work with a variety of coworkers across multiple teams
  • Existing relationships with US-based influencers and brand marketing a plus
  • Experience with the GRIN, Dash Hudon, and CreatorIQ influencer marketing platforms is a plus
  • Motivated by curiosity, whether solving a problem, pursuing a new experience, or seeking creative inspiration.
  • Must have the ability to inspire the growth and development of your team – ability to manage up and down.
  • A proven ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork and results.
  • Results-driven, solution-oriented, flexible, self-driving, and must have the ability to change course quickly, think big and start small, and thrive in a fast-paced environment.