VP, Creator Acquisition

Vice President, Creator Acquisition

Description / Opportunity

The massive opportunity in contextual shopping driven by creators, curators, and taste-makers is no longer on the horizon, it is here! By joining LTK you’ll be working with the organization that started it all over 11 years ago and continues to lead the market today. With creator commerce driving the present and future of retail forward, LTK is experiencing explosive growth and continually looking to expand the team to capitalize on the multitude of growth avenues presented. As the Vice President of our Creator Acquisition Team, you will play a critical role in setting and achieving LTK’s vision, and will report directly to the General Manager of the Influencer Platform. You will build and manage a mission-driven team of high-performing creator acquisition account executives, set the strategic direction of our creator acquisition efforts, hone the value proposition, coordinate outreach efforts, and build relationships with elite creators. The ideal candidate should be excited about building a team, trying out creative acquisition strategies, and forming new relationships across the industry.

This is a pivotal role for LTK as we dramatically pivot our approach to bringing new creators to the LTK platform. This role will work with GMs to determine key demographics to source, based on business model planning, shopper demand and retailer availability. Additionally, this leader will be a crucial lynch pin of feedback to the rest of the organization - sharing suggestions and recommendations based off of creator conversations that will ultimately improve our product as well as our marketing language.

Job Responsibilities

In this role, your job is to lead a sales team in sourcing and acquiring new Influencers to the LTK platform. You will be measured based upon the following goals:

• Achieve your monthly and annual targets for new creator acquisition.
• Maintain consistently strong performance at 100% of your year-to-date goals.
• Lead team to achieve daily contact targets and activity metrics, using a combination of phone, email, DM and agency outreach.
• Track all activities, notes and contacts in our database.
• Use prospecting strategies to reach out to active Influencers who are not a part of LTK today.
• Build talk tracks based upon Influencer strategy and personas.
• Manage team that will follow-up on all cold and warm leads.
• Onboard new creators through the 90-day process to maximize their success/posts.
  
  

You Will Also Be Responsible For

• Collaborating with Marketing and other departments to fine-tune messaging and products.
• Hiring and managing a highly engaged team of high achievers who love to win and are great at building relationships
• Developing and executing a performance based compensation plan for the creator acquisition team
• Staying up to-date with industry and platform trends, using insights to inform strategy and value proposition
• Traveling to industry events to build relationships with creators
  
  

Desired Qualifications

• Sales Experience: 7+ years in a sales environment with a knowledge of how to build and execute team incentive plans
• Strategic Thinking: Able to see and communicate the big picture in an inspiring way.
• Desire to win: Driven leader who thrives in a goal oriented environment
• Judgment: Demonstrates strong business judgment and decision-making skills; able to prioritize the highest impact initiatives.
• Business Intelligence: Provides clear and compelling strategy recommendations based on data and competitive landscape domain knowledge.
• Creativity | Innovation: Entrepreneurial and strong bias towards action and barrier busters.
• Results/Outcomes Orientation: Relentless drive for results, along with a competitive nature and a collaborative team-oriented personality; maintains momentum and growth.
• Ego-less: Focus on the task at hand and not about the glory. Champions the team and direct reports before taking credit for outcomes.
• Cultural Leader: Establish team norms, working dynamic that emphasize a work hard but play hard atmosphere.
  
  

Successful Candidates Will Have

• A Bachelor’s Degree or equivalent experience is required.
• 10+ years experience in field sales, inside sales or business development required.
• Excellent presentation skills to executive team and partner groups
• Demonstrated aggressiveness and success achieving outcomes
• Works well with little to no direction
• Growth mindset
• High urgency and initiative
• Existing creator relationships a plus
• Both strategic and operational; able to establish plan but also execute
• Self-starter who has the desire to learn, grow and excel.
• Ability to rapidly learn new knowledge and acquire new skills.
• Tenacious, persistent and patient personality.
• Motivated and competitive with a positive attitude.
• Experience in HubSpot preferred.
• Preference for those experienced in creators, talent agencies, etc.
• Ability to conduct self in a professional / executive manner.
• Strong time management skills.
  
  

WE OFFER

The opportunity to be a leader in the era of creator-driven retail. We are on the cutting edge of a new industry. We pioneered creator-driven commerce 11 years ago and continue to disrupt it with our technology!

See just some of the perks you will be offered as a LTK employee below!

• Productivity-First Work Environment: Whether you prefer remote or in-office work, we want you to work where you feel most productive
• An open source culture/atmosphere that encourages new ideas, collaboration, learning and contributing back to the community
• The opportunity to stay on top of the latest best practices and tools.
• A company culture where innovation is part of our DNA.
• State-of-the-art Tools, Services and technology to empower your creativity.
• Casual dress code
• Employee Gaming Area + Social spaces
• Free access to brand new building gym and discounts at local studios!
• Summer Friday Hours! Leave early each week on Friday’s starting Memorial Day through Labor Day to make the most of your summer!
• A competitive compensation package, complete with benefits (Medical/Dental/Vision/401(k)/Disability) just as we pride ourselves on staying on top of the latest technology, this is also a core value of our business, we review compensation bi-annually to ensure we stay competitive and adjust quickly as the market adjusts!
• A start-up vibe, with high growth excitement and big company stability and benefits!
• Paid holidays/sick time/vacation, including a day off for you to celebrate your birthday!
• Weekly paid catered meals, daily stocked kitchen with free beverages and snacks.
• Foster an inclusive, and fun company culture through monthly company hosted happy hours, a diverse mix of quarterly sponsored company events, including but not limited to, on site chair massages, holiday events, yoga, meditation classes, and more!
• The LTKGives program, which allows each employee a total of 16 volunteer hours/year to donate their time to a non-profit of their choice, while being paid on the clock by rS!
  
  

What's in it for you as an employee of LTK?

• Interesting problems to solve
• Competitive comp and benefits including medical, dental, and vision
• Paid Maternity and Paternity Leave
• Wellness benefits including workout from home with our live Virtual Fitness Classes!
• 401k retirement plan with LTK matching contribution
• Flexible work schedule plus Summer Fridays (Workday ends at 3pm)
• Virtual Company Happy Hours and Virtual Team Events!
• Disrupting the retail industry!
  
  

What you have to look forward to when you work or visit for team huddles at a LTK Office:

• Fully stocked bars and kitchen (free snacks all day!)
• Catered meals weekly
• Monthly Chair massages
• Laidback office environment
• Monthly themed Happy Hours!
• Free access to state of the art gym while working in or visiting our Dallas HQ
• Free Covered Parking on-site while working in or visiting our Dallas HQ
  
  

About Us

LTK is the largest global influencer marketing platform. Founded in 2011 by Amber Venz Box and Baxter Box, the company’s mission is to empower the world’s premium lifestyle creators to be as economically successful as possible.

Now in its 10th year, LTK has grown to become a three-sided marketplace, serving creators, brands and shoppers. In November 2021, LTK announced a $300 million investment by SoftBank Vision Fund 2 that values the company at $2 billion.

LTK is the most trusted and effective business-enablement platform for creators, powering their universal LTK Creator Shops™. More than 5,000 retailers employ the LTK Brand Platform for performance-driven campaigns, paid collaborations and content licensing, and invested more than $1 billion in influencer marketing through the LTK platform by summer 2021.

Shoppers purchase more than $3 billion in products annually on the LTK platform and app. LTK is headquartered in Dallas, TX with teams in the UK, Brazil, France, Germany, Australia, China and South Korea and clients in more than 100 countries.

For US-Based Roles: We are not offering new sponsorships opportunities at this time for persons requiring employment visas, such as an H-1B; authorization to work in the U.S. is a precondition of employment.

Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of LTK are considered the property of LTK and are not subject to payment of agency fees.

LTK is an Equal Opportunity Employer.