Associate, Influencer Marketing

Hanna Andersson is a Portland, Oregon-based premier children’s lifestyle brand. At Hanna, our mission is to outfit the adventure of childhood, which is influenced by the Swedish expression, "den röda tråden" which means "the red thread"—the throughline that ties everything together and gives it meaning. This means that we create clothing with happy designs and Hanna-me-down quality that embraces the Scandinavian principles of sustainability, intentional design, and childhood independence.

We cultivate our unique brand by hiring team members who own a customer service mindset, and who are innovative, results-oriented, and comfortable working in a collaborative and growth-driven work environment. We all share in our brand’s success, and we actively encourage our team members to maintain a healthy balance in their daily lives.

Job description:

We are seeking a passionate, driven and social-savvy Associate to support in the day-to-day activities associated with executing meaningful influencer campaigns. Your role will be crucial to growing our advocacy community and building our paid and gifted influencer network. You will be a part of an innovative, fast-paced team dedicated to producing engaging campaigns targeting existing and new customers. You have knowledge of the social landscape and experience working with influencers across different social platforms. You will support the Influencer Manager and Sr. Associate in the ideation, planning, and execution of influencer marketing campaigns to drive brand awareness, engagement, acquisition, and retention. You will report to the Manager of Influencer Marketing and your responsibilities will include but are not limited to:

Responsibilities:

• Promote and support the day-to-day execution of the brand’s full-funnel influencer strategy
• Research new influencer partners and verticals outside of traditional categories for expanding influencer community
• Support the discovery, briefing, creative approval, sample coordinating, gifting, promo code and tracking link creation for the brand’s multi-tiered influencer communities
• Track, analyze and create detailed reports showcasing the performance of influencer initiatives, tracking KPIs with ability to provide actionable insights and recommendations
• Update influencer content calendar, partner lists, sample trackers, performance trackers and other internal databases
• Monitor partner social channels to catch organic product integrations and potential added value postings
• Capture and organize influencer content to ensure all creative is being distributed cross-functionally
• Work closely with merchant teams to create visual lookbooks for seasonal launches
• Stay on top of emerging social trends and competitor activity across all platforms and quickly identify socially relevant opportunities that align with the brand’s goals
• Assist in cross-functional content needs from Social, PR and Digital Marketing teams
• Work directly with agency partners and software systems used to manage influencer programs
• Ability to travel to on-site events as needed

Requirements:

• 2 years’ experience in influencer marketing at a PR or creative agency, or in-house with a brand team
• Experience in social analytics/influencer tools preferred (ie Grin, Tribe, Curalate)
• Deep knowledge of social media, influencer marketing, and culture
• Pop culture savvy; able to identify trends and key influencers and move on them quickly
• Strong analytical skills with the ability to understand, review and analyze campaign metrics
• Fluent in all existing and new social platforms with a deep understanding of TikTok and Instagram
• Outstanding relationship-building and communication skills
• Organized, resourceful, detail-oriented and ability to juggle multiple projects at once
• Experience working with influencer tools such as AspireIQ, Grin, Tribe, etc.
• General understanding of Google Analytics
• Creative eye with an ability to critique and leverage content to tell stories through influencers
• Ability to navigate among multiple constituents, platforms, and communities to ensure strategies/goals are understood and met
• Strong quantitative skills
• Team player that is willing to pitch in to drive success for the team and overall company

Benefits & Perks:

Hanna Andersson believes that health, wellness, and security should be shared by everyone. Thus, we offer the following benefits and perks for our team members:

• Medical/dental/vision with HSA & Healthcare FSA
• Generous time off policy
• Remote flexibility
• Wellness program
• 401(k) with employer match
• Paid parental leave
• Short/long term disability
• Merch discount

Hanna Andersson provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. As an Equal Opportunity Employer, Hanna Andersson prohibits discrimination, harassment, and retaliation of any kind. Hanna Andersson encourages applicants of all ages.