Senior Associate, Influencer Marketing

Hanna Andersson is a Portland, Oregon-based premier children’s lifestyle brand. At Hanna, our mission is to outfit the adventure of childhood, which is influenced by the Swedish expression, "den röda tråden" which means "the red thread"—the throughline that ties everything together and gives it meaning. This means that we create clothing with happy designs and Hanna-me-down quality that embraces the Scandinavian principles of sustainability, intentional design, and childhood independence.

We cultivate our unique brand by hiring team members who own a customer service mindset, and who are innovative, results-oriented, and comfortable working in a collaborative and growth-driven work environment. We all share in our brand’s success, and we actively encourage our team members to maintain a healthy balance in their daily lives.

Job description:

We are seeking a passionate and driven Senior Associate who will be responsible for supporting brand-specific influencer strategies and tasks associated with influencer procurement and execution. As the Senior Associate of Influencer Marketing, your role will be crucial to bringing our influencer vision and strategy to life. You will be a part of an innovative, fast-paced team dedicated to producing engaging campaigns targeting existing and new customers. You have a deep knowledge of the social landscape and experience working with micro to macro influencers. You will assist in managing the ideation, planning, and execution of influencer marketing campaigns to drive brand awareness, engagement, acquisition, and retention. Working cross functionally across teams such as merchandising, digital, creative, PR and Marketing, you will contribute an in-depth understanding of the digital landscape and effective digital-first content. You will report to the Manager of Influencer Marketing and your responsibilities will include but are not limited to:

Responsibilities:

• Support the management and execution of the brand’s full-funnel influencer strategy
• Lead the discovery, contract negotiation, strategic briefing, creative approval, sample coordinating, promo code and tracking link creation for the brand’s multi-tiered influencer communities
• Produce detailed reports for influencer initiatives, tracking KPIs with ability to provide actionable insights and recommendations
• Cultivate and foster long-term, meaningful relationships with influencer and advocacy communities that support overarching brand and marketing initiatives with a heavy focus on Instagram and TikTok partnerships
• Manage ongoing gifting efforts for influencers, celebrity and ambassador partners
• Stay connected with best practices, emerging social trends and industry standards related to social media and influencer marketing to ensure best practices are shared and adopted
• Manage influencer content calendar, performance trackers and other internal databases
• Work alongside Social, PR and Digital Marketing teams ensuring content needs are met and teams are working cross-functionally
• Work directly with agency partners and software systems used to manage influencer programs
• Ability to travel to on-site events as needed

Requirements:

• 3-5 years’ experience at a PR or media agency, or in-house with a brand team
• Experience in social analytics/influencer tools preferred (ie Grin, Tribe, Curalate)
• Deep knowledge of social media, influencer marketing, and culture
• Pop culture savvy; able to identify trends and key influencers and move on them quickly
• Strong analytical skills with the ability to understand, review and analyze campaign metrics
• Fluent in all existing and new social platforms
• Outstanding relationship-building and communication skills
• Organized, resourceful, detail-oriented and ability to juggle multiple projects at once
• Experience working with influencer tools such as AspireIQ, Grin, Tribe, etc.
• General understanding of Google Analytics
• Creative eye with an ability to critique and leverage content to tell stories through influencers
• Ability to navigate among multiple constituents, platforms, and communities to ensure strategies/goals are understood and met
• Strong quantitative skills
• Team player that is willing to pitch in to drive success for the team and overall company

Benefits & Perks:

Hanna Andersson believes that health, wellness, and security should be shared by everyone. Thus, we offer the following benefits and perks for our team members:

• Medical/dental/vision with HSA & Healthcare FSA
• Generous time off policy
• Remote flexibility
• Wellness program
• 401(k) with employer match
• Paid parental leave
• Short/long term disability
• Merch discount

Hanna Andersson provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. As an Equal Opportunity Employer, Hanna Andersson prohibits discrimination, harassment, and retaliation of any kind. Hanna Andersson encourages applicants of all ages.