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Posted December 03, 2022
HOKA

Associate Manager, Global Brand Communications – Social, HOKA

HOKA
Santa Barbara, CA, USA ⚠ [Archived] No Longer Accepting Applicants

Job Title: Associate Manager, Global Brand Communications – Social, HOKA

Reports to: Senior Manager, Global Brand Communications – Social, HOKA

Location: Remote

The Role

Under the direction of the Senior Manager, the Associate Manager, Global Brand Communications – Social supports the overall global brand communications strategy, with a focus on Social Media for HOKA.

Working directly with the internal Global Brand Communications team, this role will manage the planning, scheduling and posting of daily social content across all HOKA organic social channels, community management, athlete/ambassador/influencer marketing support, social analytics and reporting, and general day-to-day social operations and content opportunities. This role will also largely contribute to team activation events and brand initiatives.

This is an excellent opportunity for a candidate to receive exposure to working directly with a Global Brand Communications team for a globally recognized brand. This role will serve as a key team member on the communications team with and work directly with the broader HOKA and Deckers team.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

The primary functions of this role, include but are not limited to:

  • Responsible for the initial stages of developing monthly content calendars, as well as executing content planning and creation.
  • Guiding strategy for community management and distilling actionable insights from online discussions on social posts across all channels that can be applied to strategy.
  • Develop channel-specific engagement strategies and content calendars to scale social strategy, while maintaining healthy reach and engagement.
  • Monitor the usage of social media deliverables in HOKA ambassador agreements to ensure proper and timely usage of deliverables in social media plans.
  • Be responsible and the primary contact for vetting US GTM and SPOMA initiatives and how they are amplified on Global HOKA social channels (ie. Athlete announcements, race recaps, Summer Mile Club, etc.).
  • Support the ideation, strategy and execution of the development of additional HOKA social channels - for expansion (additional IG accounts) and exploring emerging channels being considered (Snapchat, Twitch, Reddit, etc.)
  • Schedule and post content daily across HOKA organic social channels including but not limited to Instagram, Facebook, Twitter, TikTok, LinkedIn, Pinterest, and YouTube.
  • Responsible for social growth along with social team, and transforming social channels into brand awareness and revenue channels for HOKA.
  • Overseeing monthly and quarterly reporting on behalf of organic social team.
  • Ideating opportunities for new episodic content and other series for HOKA organic social channels, noting the bandwidth and budget required to execute.
  • Collaborating and communicating with global teams to keep them up to date on latest plans, trends, strategies and changes.
  • Assist in management, planning and forecasting of organic social media GL annual budget.
  • Stay up-to-date on the latest media and footwear industries, running and apparel brand and world news and communicate/discuss relevant updates with social, GBC, US GTM, Global Brand Marketing and SPOMA teams accordingly.
  • Identify relevant social media industry topics, conduct research and present findings to team to inform strategy moving forward.
  • Work cross-functionally with all company departments to bring social media to life (PR, brand partnerships, creative, sports marketing, lifestyle, customer service, etc.)

Who You Are

  • Proficient in Microsoft Applications
  • Strong written and verbal communication skills to effectively interact with internal and external teams
  • Knowledgeable in current social media and content creator/influencer trends
  • Experience working effectively in complex global organizations, satisfying the needs of diverse constituents, and often working under the pressure of competing and sometimes conflicting priorities
  • Highly motivated, a team player and motivated self-starter
  • Ability to use independent judgment in performing all duties of the position
  • Ability to travel internationally and domestically
  • Highly intelligent, self-direction and self-confident leader

We’d love to hear from people with

  • Bachelor’s degree minimum related to Marketing or Communications
  • Must have at least 3-5 years of experience in Social Media Marketing, PR or Communications
  • Experience in blog writing, editing social copy
  • Experience in social media marketing analytics and reporting
  • Must have excellent communication, interpersonal, project management and organizational skills
  • Must be proficient in Microsoft Office – Outlook, Word, Excel, PowerPoint
  • Should have a positive, energetic working style
  • Familiarity of and passion for social media, with footwear/apparel/sports/retail experience a plus
  • Experience with Adobe Creative Suite CS6; InDesign, Illustrator, and Photoshop is a plus
  • Experience working with ambassadors or influencers is a plus
  • Valid Driver’s License

What We'll Give You

  • Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
  • Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
  • Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
  • Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
  • Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
  • Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

Equal Employment Opportunity

Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.