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Posted December 05, 2022
Milk Makeup

Senior Manager, Social Media Strategy

Milk Makeup
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

Welcome to the MILK MAKEUP FAM:

At Milk Makeup, we believe in good ingredients + epic payoff. We’re cruelty-free, paraben-free, and 100% vegan.

We were born at Milk, a creative studio in downtown New York City. Our community and culture have always been our inspiration.

We see personal style and experimentation as the ultimate forms of self-expression. It’s not just about how you create your look; it’s what you do in it that matters.

#LiveYourLook

Your VIBE:

• Naturally progressive: You’re curious and always thinking about how to improve your and your community’s future. You value a forward-thinking space that encourages you to move the needle and take risks.

• Confident but chill: You’re flexible and ready to get the job done, but you’re humble and make moves thoughtfully. You go after what you want, but always have your team and the greater good of the brand in mind.

• Rule breaker: You’re not afraid of the unknown. You’re down to disrupt the status quo and believe that an open mind is always a good place to start.

• Inclusive + mindful of community: You embrace differences and help foster a safe working environment for yourself and your peers.

• Champion of self-expression: You’re genuinely you. You live your look and want to grow with people who champion self-expression.

The Role:

As the Senior Manager, Social Media Strategy for Milk Makeup you will be responsible for driving successful, results-driven marketing efforts across emerging platforms, focusing on Tiktok & emerging channels. This person will be responsible for executing the social strategy, growing brand awareness & increasing fan acquisition while ensuring engaging content to increase our brand affinity with our communities. As the senior-most person on the Organic Social Team, you will also be a team lead, managing the team’s workflow + prioritization and feedback processes.

How you’ll THRIVE

  • Conceptualize and execute innovative ideas for Milk Makeup’s Tiktok + priority emerging social channels
  • Manage day-to-day operations of Milk Makeup’s priority emerging social media channels (TikTok primary) including planning, briefing, trafficking, and executing on all integrated plans
  • Lead development of strategic monthly content calendars and execute content strategy to continually strengthen engagement while and driving key priorities and keeping core of Milk Makeup DNA alive
  • Establish strong connection with Growth/Performance marketing teams to support key product/messaging campaigns, ensuring integrated media objectives are supported via social media
  • Be growth-minded in relentlessly scaling Milk Makeup’s social channels, including leading social brand partnerships to amplify reach
  • Partner closely with Influencer team, identifying opportunities for organic/paid integration + leading organic social briefing process
  • Oversee execution of monthly organic social reporting. Consistently track, analyze and report out on results to management/founders.
  • Lead copy editing for all social media copy, partnering with Editorial team on social media guidelines and platform-specific tone of voice strategies
  • Partner closely with Product + Ecommerce teams to coordinate social media support for promotions and themes
  • Act as a social media advocate across the company, ensuring social is thoughtfully factored into product, visual, partnerships, events/experiences, retail, campaigns, etc.
  • Research and stay on top of trends in the digital landscape and share out learnings with social media team
  • Oversee team of 2: Social Coordinator + Community Manager

We would like YOU to have:

  • Bachelor’s degree or 5+ years of related business experience, makeup experience a must
  • Must have experience developing social media marketing communication strategies & campaigns
  • Brand copywriting/social media voice experience is critical
  • Ability to navigate both the creative and analytical sides of social media
  • Excellent attention to detail and quality
  • Experience identifying meaningful, actionable insights within past social media campaigns
  • Passion for cosmetic/beauty industry
  • Must demonstrate strong strategic, interpersonal, organizational & communication skills
  • Thrives in a fast-paced environment that is rapidly changing & customer focused
  • Intuitive grasp of the beauty client and a drive to impact and satisfy customer needs
  • Demonstrated ability to execute projects on time & work collaboratively in a team environment

Why you’ll love being part of the MILK MAKEUP FAM:

  • We have a strong (and chill!) office culture in Soho, and we guarantee a dog-friendly environment, with a well-stocked kitchen of snacks and drinks.
  • We invest in you: We give you a 6% 401k company match.
  • We want you to play with makeup and get familiar with our new launches.
  • We provide a generous PTO program, Parental Leave, Wellbeing Reimbursement, and Learning and Development Program.