Marketing Coordinator

We are looking for a Marketing Coordinator who will be a key contributor on the B2B marketing team. This is a remote position with east coast working hours.

Canela Media is a rapidly growing, highly innovative media company focused on Hispanic and multicultural audiences with great opportunities for growth and competitive compensation. We are a proud Minority and Woman owned company with a highly diverse, inclusive and collaborative team.

Responsibilities

• Analyzing data, thinking creatively and designing innovative strategies to make sure client marketing campaigns reach their target audience in the most effective way possible
• Assessing the impact and suitability of different media types used to target certain markets based on their clients' needs and wants
• Responsible for responding to clients RFPs
• Interacting with internal and external partners to evaluate, implement, and maintain a media plan
• Creating or recommending certain media strategies to attract and retain customers, increase the client's brand recognition, and maintain and increase customer satisfaction and loyalty
• Working closely with clients to understand their needs, wants, and objectives, and then determining which media channels fit best for specific campaigns
• Strong knowledge of branded content, influencer marketing, and digital media
• Developing various options for media plans based on the client's objectives
• Analyzing the client's post-campaign results and recommending refinements

Qualifications

• Experience creating 360 plans
• Graphic design skills or knowledge is a must (Adobe Photoshop & Illustrator is a plus but not a requirement)
• Bilingual Spanish and English
• Strong PowerPoint skills
• Creative thinker that can put innovative plans together
• Knowledge in ComScore and Prisma is a plus
• Ability to work independently and collaboratively with diverse groups
• Excellent verbal and written communication skills; demonstrated ability to translate and present complicated ideas in a simple and easy to understand yet creative style
• Willingness to learn and create solutions that challenge the status quo
• Exceptional critical thinking and problem-solving abilities with the ability to think unconventionally in proposing solutions

Canela Media Inc is an equal employment employer and considers qualified applicants without regard to gender, sexual orientation, gender identity, race, ethnicity, veteran or disability status.