Marketing Specialist

About the job

Premom is dedicated to helping women get pregnant quickly and naturally. As a unique and innovative ovulation tracker app, Premom is a simple, effective, and affordable solution for all trying to conceive women. Premom has constantly worked to be a game-changer in the women’s reproductive health industry.

We are seeking a self-starter marketer who is organized, an analytical-thinker, and has a passion for women’s health. The Marketing Specialist role is responsible for growing and maintaining Premom’s Influencer and Ambassador programs, managing in-app community initiatives, as well as assisting with social media campaigns and content creation.

This is a full-time remote position, the compensation range for the position would be $40-60K.

Job description

Marketing Specialist Key Responsibilities:

· Assist the content team in creation of content collateral to increase engagement and brand awareness across social media platforms

· Lead and foster communication in the Premom in-app communities to boost user experience and retention

· Organize calendar for in-app initiatives and communication and work closely with the design team for necessary accompanying collateral

· Lead, grow and maintain influencer marketing programs, budget, and initiatives in accordance with working alongside marketing leaders and KPIs

· Grow and engage Premom’s Ambassador Program by identifying new people to recruit and encouraging participation on various social media platforms

· Identify influencers and brand ambassadors that are a suitable fit to grow brand awareness and achieve key metrics across social campaigns and product/application launches

· Build relationships with influencers to foster strong engagement and ongoing partnerships

· Educate and provide regular communication to influencers/ambassadors/partners on Premom app and products

· Conduct product training to ensure influencers properly understand and can communicate benefits of Premom application, membership benefits, and accompanying products

· Present influencer marketing plans, negotiate contracts, and onboard influencers of all levels from grassroots to orchestrated paid campaigns

· Monitor, measure, and share the results of influencer/ambassador campaigns while reporting weekly to leadership

· Manage challenging growth goals, problems, and projects while being a team player

· Review content produced by influencers to ensure they are in line with Premom brand standards and desired direction for each campaign

· Work closely with content and medical team to ensure coordination of live events and capitalization of new features and products across social channels

· Assist the marketing team with various tasks as needed

Marketing Specialist Requirements:

· Bachelor’s degree in Business or Marketing preferred

· 1 year of Marketing experience required

· Experience coordinating cross functional projects

· Deep understanding of social media platforms and engagement metrics

· Video editing skills strongly preferred

· Excellent communication skills, both written and verbal that include a creative style combined with an analytical mindset

· Knowledge of marketing trends and techniques

· Ability to identify and track relevant KPIs

· Attention to detail, critical-thinker, and problem-solver

· Superb time management skills

· Excellent interpersonal and presentation skills