Social Media & Community Coordinator

Who We Are

Kate McLeod creates effective, good-for-you products that help customers find moments of intentioned self care in their lives. Our hero product is the Body Stone, an innovative solid moisturizer that melts into the skin on contact. It's designed to be used daily and turns something quotidian into an intentioned moment of self care — a source of everyday magic.

We do things differently. Unlike most beauty brands, we formulate all of our products from scratch in our own production facility — every Stone has been hand poured, hand wrapped, and hand tucked into its bamboo canister.

To put it bluntly, we have an incredible product and product pipeline. We have a story to tell. And we are passionate, motivated, and scrappy. We are building our small but mighty team intentionally — this is a wonderful opportunity to join a consumer brand at a pivotal moment in its growth trajectory and have immediate impact.

We are headquartered in the Hudson Valley, but our roots are in the greater New York metro area. This is a remote-first position but availability to meet regularly in New York City is required.

The Role

You will be responsible for creating and posting content across Instagram, TikTok, and paid social channels with goals of brand awareness and community growth. You will also be responsible for engaging our social community and developing innovative ways to engage with our audience. As part of growing our community, you will be responsible for helping the Brand Marketing Manager build our influencer program and manage and execute influencer gifting and paid campaigns.

Who You Are

You live and breathe social media, and you have a great eye for taking content—you’re not afraid to get behind or in front of the camera. You love working in small teams, and you are excited about the idea of working closely with a company’s co-founders. You feel excited and motivated by the idea of having a significant impact on a high growth business.

Responsibilities

• Own social content strategy and manage a forward-looking social media calendar, ensuring that content and plan align with creative and marketing initiatives and key product moments
• Capture engaging and relevant social media content that can be used on Instagram and TikTok
• Manage community moderation and engagement by working collaboratively to make sure we fulfill customer needs, questions, and education
• Execute large scale influencer outreach programs that result in content creation and brand recognition
• Work with paid team to provide creative content for paid social assets, based on what is performing in our organic channel
• Prepare and present all weekly and monthly social media reports with data-driven insights and recommendations to optimize performance on social media
• Coordinate required photography and videography needs for brand photoshoots
• Maintain a thorough knowledge and understanding of the brand’s voice, product, customer, and policies

Qualifications

• B.A. required; 1-2 years of experience working within the social media space
• Comfortable working in all social media platforms, including Instagram, Tik Tok, Facebook, Pinterest, and YouTube
• Proficient knowledge of social media and current trends
• Interest in clean beauty/skincare and/or wellness space
• A strong creative opinion and a good eye for smart, effective content—you appreciate and admire the art of excellent brand content
• Extremely well organized, hard working, and self motivated to complete assigned tasks, anticipate the next step without direction, and exceed expectations
• Willingness to roll up sleeves and dig in enthusiastically, no matter how small the task—everything is figure-out-able!
• Passionate about learning and self-improvement. Eager to give and receive candid, real-time feedback in support of professional development
• Thoughtful communicator and presenter who loves to work collaboratively and live problem solve in a group—you always have lots of ideas to bring to the table!
• Experience with social media and influencer publishing tools: Dash Hudson, Octoly, Grin preferred
• Proficient in design tools: Adobe and Canva preferred

Benefits & Perks

• Fully paid medical, dental, and vision
• Unlimited Paid Time Off + Bank Holidays
• 401(k)
• Exclusive employee discounts

Kate McLeod is committed to building a diverse team and fostering an inclusive culture. We are proud to be an equal opportunity employer. We welcome our employees’ differences in race, religion, gender, sexual orientation, age, veteran status, disability, pregnancy, medical conditions, among other characteristics.