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Posted December 10, 2022
Imagine Exhibitions, Inc

Social Media Coordinator

Imagine Exhibitions, Inc
Atlanta, GA, USA ⚠ [Archived] No Longer Accepting Applicants

Imagine Exhibitions, a pioneer in global traveling entertainment and immersive experiences, is looking for a dynamic and skilled Social Media Coordinator to assist in the day-to-day management of social media campaigns for a variety of high-profile traveling exhibitions and company projects. The Social Media Coordinator will support the Social Media Manager in developing and creating engaging content for multiple social channels, maintaining customer service, and using analytics to drive a successful social media strategy. This position is full-time, hybrid remote, and based in the Atlanta office.

About the Role:

The Social Media Coordinator reports to the Social Media Manager and will assist on the social media accounts for Imagine Exhibitions, REAL BODIES at Bally’s, Dino Safari: A Walk-Thru Adventure, Harry Potter™: The Exhibition, Nat Geo’s Rarely Seen, The Cabinet of Curiosities and The Lock, and Discovering King Tut’s Tomb exhibitions. Using their knowledge of social media trends, the Social Media Coordinator will create various forms of content and evaluate what performs best while working with the Social Media Manager to improve each channel’s strategy and performance. This is a customer-facing role who will also monitor and address inbound customer service inquiries related to each exhibition as needed.

This role will be an active member of the marketing team at Imagine Exhibitions, who is responsible for optimizing ticket sales and revenue across our entire portfolio. The ideal candidate has 1-2 years of experience in social media marketing or content creation on behalf of entertainment, attractions, or visitor-serving organizations/events. A successful candidate will show a drive for learning about social media marketing and an adeptness at juggling multiple projects simultaneously while responding to new opportunities with clear eyes, a command of social media knowledge and tools, and a can-do attitude. At Imagine Exhibitions, our team members are the “secret sauce” to our success, so the candidate must be a team player with a positive attitude.

This position will work closely with content creators across the Marketing department including those who work in web and email development, brand management, graphic design, and communications, in full service of achieving an integrated workflow maintaining the standards of intellectual property of Imagine Exhibitions and its partners. This role will also be part of the creative development process to ensure that all marketing assets meet partner and studio guidelines.

Responsibilities include:

This position requires a solid foundation and knowledge of social media. Responsibilities include:

  • Work with the Social Media Manager to create a content strategy for each social media account then execute the creation of that content.
  • Generate, edit, publish, and share engaging content daily (e.g. original text, photos, videos, news, and blogs).
  • Short-form video editing skills (TikTok, Instagram Reels, YouTube Shorts).
  • Experience in storytelling through social media, user-generated content, and influencer marketing
  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews.
  • Suggest and implement new features to develop brand awareness, grow followers, and increase ticket sales.
  • Stay up to date with current technologies and trends in social media, design tools, and applications.
  • Maintain unified brand voice across different social media channels for different properties.
  • Collaborate with marketing team to maintain social media plans in the overall content calendar.
  • Attend events during work hours and occasionally after hours to produce live social media content.

Required Competencies:

  • 1-2+ years in Social Media Management for entertainment, attractions, and/or a visitor-serving organization.
  • Must be fluent in Meta, Twitter, YouTube, and LinkedIn, with current knowledge of trends and best practices. Experience in TikTok, WhatsApp, WeChat a bonus.
  • Knowledge of Sprout or similar scheduling tools and Meta Analytics for optimization techniques.
  • Experience working with influencers and influencer marketing (unboxing events/ discount codes).
  • Excellent copywriting and proofing skills.
  • Must possess a high level of creativity, attention to detail, and strong written and oral communication skills.
  • Photography, video capture and editing skills.
  • A passion for delivering world-class customer experiences from start to finish.

A successful candidate will use their exceptional content creation and organizational skills to manage a workflow of marketing campaigns for several exhibitions to keep all parties informed of progress at multiple checkpoints.

How you’ll create impact:

  • Support Social Media Manager and overall Marketing team on the development and execution of consumer-facing marketing communications.
  • Co-maintain a multi-channel content calendar to keep social media posts on track.
  • Maintain an overall knowledge and understanding of marketing priorities and deliverables, including status of projects and approvals, to provide updates to stakeholders.
  • Assist in planning the social media strategy for new exhibitions in partnership with the Marketing team.

How will you fit into the team?

  • Someone who is eager to learn and has a can-do attitude to get the job done.
  • Great people skills, relationship builder, strong sense of urgency, and ability to work independently.
  • Passion to grow in this exciting industry.
  • Able to multi-task in a fast-paced environment and adapt to changing priorities among projects and needs.
  • Proven ability to be resourceful and have exceptional time management to meet deadlines and to communicate updates with relevant stakeholders.
  • Excellent interpersonal skills and ability to work effectively as a team player.
  • Flexibility to work across multiple time zones globally.

Per the Company’s employment agreement, individual shall be required to comply with the Company’s policies and procedures with respect to COVID-19, which may include requirements for vaccination and other safety protocols as may be required by law or directed by the Company.

About Imagine Exhibitions:

Imagine Exhibitions is a world leader in traveling immersive exhibition and experience design. We are led by our founder and CEO, Tom Zaller (named one of Blooloop’s 2020 Top 50 Museum Influencers), whose 30+years of experience in live entertainment and exhibitions guides the company’s vision: to entertain, educate, and enlighten people around the world through story-driven, immersive experiences. We create sophisticated, high-quality, educational, and entertaining experiences for visitor-serving organizations across the globe. We currently manage a portfolio of 40+ unique exhibitions that tour museums, zoos, gardens, casinos, resorts, and standalone venues, and the company has been responsible for many internationally recognized touring exhibitions such as Titanic: The Exhibition, Real Bodies: The Exhibition, The Hunger Games: The Exhibition, Angry Birds: The Art & Science Behind a Global Phenomenon, Jurassic World: The Exhibition, and Downton Abbey: The Exhibition. The company also designs, opens, and operates its own venues, along with creating and implementing permanent and semi-permanent museum, brand, and entertainment properties. Imagine Exhibitions is known within the museum and attractions industry for our culture of creativity, our good humor, and our customer-first attitude. Imagine is a lively, fast-growing company with an expanding portfolio of high-profile projects slated for 2021/2022, including the all-new Harry Potter: The Exhibition, which will make its world premiere in 2022.