Marketing Coordinator

Why Charlie Health?

Young people across the country need our help. The sad reality is that a mental health crisis has taken hold of our most vulnerable population—leading to record levels of depression, anxiety, substance abuse, and self-harm. From Manhattan to Montana, this reality is compounded by issues of access, both geographic and financial. The mental health landscape is systemically broken, and our young people are suffering as a result.

Charlie Health has set out on a mission to reimagine how high acuity care is delivered to young people and families in crisis. Our initial offering is a virtual intensive outpatient program, which places peers with similar mental health experiences and goals into customized virtual groups. Our team of masters-level clinicians lead groups multiple times per week to deliver a higher level of care.

Our goal is to help young people and families heal together. Through a combination of exceptional medical and psychological care, engaged community partnerships, and best-in-class technology, we provide an unparalleled approach to recovery support that serves individual needs in an integrated way. Join us in our mission to ensure that every young person—regardless of location or socioeconomic status—can get the care that they deserve.

About The Role

The Marketing Coordinator will work closely with the Marketing team to design and execute social media campaigns across all social media platforms, including daily posts and themed campaigns, develop a video presence and strategy on Instagram and TikTok, manage influencers, and assist with content ideation, editing, and copywriting.

This role will also be responsible for creating, presenting for approval, and executing weekly and monthly editorial calendars. Content creation will include posts, infographics, videos, and news responses on company social media pages. The Marketing Coordinator will track and analyze social media engagement to identify high-performing campaigns, audience engagement opportunities, and cross-channel metrics.

This is a dynamic and critical role at a high-growth startup that can evolve quickly based on a candidate's strengths and goals.

Our team is comprised of passionate, forward-thinking professionals eager to take on the challenge of the mental health crisis and play a formative role in providing life-saving solutions. We are looking for a candidate who is inspired by our mission and excited by the opportunity to build a business that will impact millions of lives in a profound way.

Responsibilities

• Share and develop the Charlie Health story, mission, vision, and values across social channels (including but not limited to Facebook, Instagram, LinkedIn, TikTok, Twitter, and YouTube).
• Manage monthly and quarterly content calendars.
• Work cross-functionally with all company teams to bring social media to life.
• Learn and own our social media CMS.
• Manage day-to-day operations of all social channels, including drafting content, publishing content, and monitoring engagement.
• Work directly with the brand marketing team to source and manage influencers based on social trends in our competitive space.
  • Developing and executing our TikTok channel is a top priority!
• Work directly with the Content Marketing Manager to edit and produce the Charlie Health blog.
• Track and share KPI results with the marketing team
  
  

Requirements

• Bachelor’s degree (preferably in Marketing, Communications, or related field)
• Advanced, working knowledge of all social media platforms
  • TikTok and influencer marketing experience highly preferred
• Experience creating content and/or marketing materials for a high-growth company
• Strong copywriting and copyediting skills
• Strong interpersonal, relationship-building, listening, and organizational skills
• Motivated by ownership, collaboration, and efficiency
• Exceptional communication skills, both written and verbal
• Working knowledge of and/or passion for mental health care
• An energetic, curious, and creative personality
• Familiarity with and willingness to use Gmail, Slack, Dropbox, Zoom, Figma, and Sprout (or similar social media CMS)
• Microsoft Office proficiency
• Work authorized in the US and native or bilingual proficiency in English
• Hybrid, 3 days in office, 2 days off
  
  

Perks

Our mentality is to find the best, attract the best, and pay the best talent—which is why we prioritize quality over quantity of hires. While we offer zero-stress medical, dental, and vision coverage, competitive salaries, life and disability insurance, and a generous PTO policy, we're way more excited to tell you about a few "perks” that are unique to Charlie Health. We’ve spent time thinking through what it means to be a mental health company and how we can better align these additional perks with our mission and values.

First and foremost, we believe that no one should ever have to compromise on their mental or physical health. This is why we offer a monthly wellness stipend for the mindfulness, talk therapy, nutrition, or fitness app or program of your choice (Headspace, TalkSpace, Noom, Peloton, gym membership, etc.). We also offer complimentary yoga sessions for you and your loved ones that are hosted by one of our licensed instructors. Our team is big on self-care, and we are committed to helping our employees live happy and healthy lives.

We also want you to live and see our mission in action. We encourage every employee—regardless of department—to shadow our vIOP sessions once per month. And while it’s motivating to experience the care that we provide to patients, we also want to collectively celebrate their successes. This is why we host quarterly events to recognize alumni of our program and bring together patients and team members around shared experiences. Whether it be through a cooking class, a magic show, a comedy act, or a virtual talent competition, we want to uplift our patients and teammates, together.

Additional Information

The expected base pay for this role will be between $50,000 and $125,000 per year at the commencement of employment. However, base pay will be determined on an individualized basis and will be impacted by location and years of experience. Further, base pay is only part of the total compensation package, which, depending on the position, may also include commission earnings, incentive compensation, discretionary bonuses, other short and long-term incentive packages, and other Charlie Health-sponsored benefits.

So—what do you think?

If you’ve made it this far, well, we’re excited to meet you too. Just one more thing that we want you to remember: we pride ourselves on our meritocratic, performance-driven culture. There are lives on the line, and we have young people to save. There’s no room for complacency. Your scope of responsibility and opportunity to make a difference will be uncapped at Charlie Health, but we need your commitment that you will work tirelessly for our patients, parents, and partners. At the end of day, our team is committed to helping you succeed at Charlie Health because when you succeed, our patients succeed, and we get one step closer to solving the mental health crisis. We’re hopeful that this role will give you the experience to go and do whatever you want in life but the fulfillment to make you never want to leave our team. We look forward to solving the mental health crisis, together.

Please do not call our public clinical admissions line in regards to this or any other job posting.

Recruiting agencies, please do not submit unsolicited referrals for this or any open role. We have a roster of agencies with whom we partner, and we will not pay any fee associated with unsolicited referrals.

At Charlie Health, we value being an Equal Opportunity Employer. We strive to cultivate an environment where individuals can be their authentic selves. Being an Equal Opportunity Employer means every member of our team feels as though they are supported and belong. We value diverse perspectives to help us provide essential mental health and substance use disorder treatments to all young people.

Charlie Health applicants are assessed solely on their qualifications for the role, without regard to disability or need for accommodation.