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Posted December 10, 2022
BIGO

Social Media Manager

BIGO
Los Angeles, CA, USA Full-time

Job Overview

Bigo Live is world's leading mobile livestreaming platform. We are looking to hire a talented Social Media Manager professional to join our growing Marketing department. Ultimately, you should be able to manage our social media presence ensuring high levels of traffic and engagement as well as maintaining a cohesive brand voice. If you're excited to be part of a winning team, Bigo Live is a great place to grow your career.

Responsibilities

  • Develop and implement strategic marketing plans and campaigns to maximize the performance of each social channel. Our current platforms include YouTube, TikTok, Instagram, Facebook, Discord and Twitter.
  • Create and manage social media calendar and creative calendar including objectives, integrated timeline, copy, hashtag, and creative assets
  • Think out of box to innovate, draft, publish and share engaging content across social platforms daily to ensure content diversity and density
  • Set key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of reach, impression, reposting, shares or likes and measuring a campaign’s performance against the KPIs
  • Monitor and analyze social media performance across channels, provide weekly and monthly report with learnings, opportunities, and insights; manage paid social budget
  • Build and moderate social media communities by responding to and monitoring comments, messages and increasing engagement
  • Actively source and negotiate new influencer partnerships to support brand growth and social content
  • Monitor and analyze social media trends, emerging influencers, and competitor performance to inform on company’s marketing activities
  • Work cross functionally with creative team, PR team, operation team to plan and coordinate social content and marketing campaigns

Qualifications

  • 8 years of social media management experience
  • Excellent knowledge of YouTube, TikTok, Instagram, Discord and other social media best practices
  • Strategic thinking for developing effective marketing campaigns and influencer programs
  • Content development experience including creative concepting and copywriting
  • Attention to detail, strong organizational and project management skills to manage multiple social channels concurrently
  • Ability to derive actionable insights from social media metrics and marketing data
  • Tech-savvy for creating visuals if necessary – graphic design and video editing skills preferred
  • Ability to thrive in a fast-paced environment
  • Proficient using multi-social posting programs such as Hootsuite and HubSpot
  • Bachelor's degree and above in marketing, media, public relations or related field

About BIGO

WHO WE ARE

BIGO is a fast-growing Singapore technology company established in 2014.

Dedicated to creating a better-connected world for everyone, BIGO provides a portfolio of video broadcast and VoIP related products and services powered by advanced Artificial Intelligence (AI) technology. The major products include Bigo Live, Likee (Formerly LIKE video), and imo, and the company now has over 300 million monthly active users in over 150 countries.

To enable people to showcase, discover, and stay connected, BIGO is devoted to continuously innovating its AI capabilities, allowing our users to enjoy a positive, healthy, and creative online environment.

At present, BIGO has 5 R&D centres, in Singapore, U.S.A., Middle East, India, and China, and over 20 offices around the globe.

For more information, please visit our website: www.bigo.sg

... MISSION

Connect the world and share beautiful moments.

OUR VISION

To be a content platform inspiring one billion people's lives.

OUR KEY TO SUCCESS

BIGO is dedicated to technology innovation. We own over 40 patents in VoIP/Video related technology, and over 60 patents are under the process of application.

About Our Product-BIGO LIVE

BIGO LIVE is founded in March 2016. BIGO LIVE is a leading mobile live stream APP where users live broadcast their life moments, show their talents, interact and send virtual gifts in real time, and enjoy fun live sessions with people worldwide.

BIGO LIVE has over 200 million users globally in over 80 countries and regions and is currently the market leader in the industry.