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Posted December 10, 2022
Savage X Fenty by Rihanna

VP, Growth

Savage X Fenty by Rihanna
El Segundo, CA, USA ⚠ [Archived] No Longer Accepting Applicants

Job Description

The VP of Growth at Savage X Fenty will be responsible for leading a team to deliver customer acquisition and CRM goals with daily attention to performance of advertising and email/sms campaigns, as well as clear communication to leadership and cross-functional partners to ensure attainment of financial goals. The ideal candidate is an analytical, results-driven leader with deep experience working in a fast-paced, branded performance-focused marketing team and endless compassion for consumers as we create advertising and digital shopping experiences to meet and exceed their demands.

Responsibilities

Customer Acquisition

  • Lead, develop and grow a passionate team of high performers in the acquisition & CRM marketing team (including acquisition creative) to drive success across digital media channels by evaluating customer behavior; leading the optimization of creative story-telling and digital shopping experiences for new customers, including ad creative, emails, landing page creative, quiz and offer optimization; and partnering with Brand PR, Social and Ambassador teams to ensure that our end-to-end Influencer & Ambassador programs are optimized for growth.
  • Develop a highly functional, deeply integrated test-and-learn culture to find the best creatives and digital shopping funnel experiences to maximize efficient customer acquisition and media payback.
  • Create a vision for the long- and short-term media and acquisition roadmap for the North America business and partner with Europe counterparts for 1 global cohesive strategy.
  • Lead cross-functional strategic planning & budgeting process for acquisition & CRM initiatives, partnering with FP&A to develop the annual & monthly acquisition marketing plan, including media mix strategy to support customer acquisition targets by media channel and overall.
  • Champion creative ideas and lead the exploration of emerging media channels to scale the business.
  • Partner with the Website Product team to develop roadmap for acquisition initiatives that drive higher conversion.
  • Partner with media measurement team to drive an ever-evolving understanding of advertising performance across channels using a variety of attribution methodologies and solid judgment to make sound business decisions about advertising investments.
  • Partner closely with Brand Creative team, PR & Social teams and Brand Ambassador team to fully leverage all creative assets and with merchandising to tell the most compelling stories about our merch (top selling styles, key brand marketing campaigns that could be leveraged, etc.).

CRM

  • Develop, map and execute the lead, member and omni customer lifecycle and develop the CRM strategy across all touchpoints, including segmented lists, campaigns and offers, developing loyalty incentives and programming key membership touchpoints.
  • Partner with Finance to drive annual customer KPI’s including Lead to VIP Member Conversion, Repeat Purchase, and LTV goals.
  • Perform customer analysis, segment customers into meaningful and actionable cohorts, conduct A/B and multivariate tests, establish reporting infrastructure, track and analyze performance, and consistently share results.
  • Co-Own the marketing/CRM calendar with compelling story-telling that maps back to the marketing, CRM & merchandising initiatives.
  • Collaborate with the Marketing team to align on key monthly and seasonal messages and with Merchandising to support product plans in order to provide a cohesive customer experience.
  • Oversee formal performance recap process, ensuring optimization of marketing spend and driving continual improvement on key performance metrics including open rate, lead conversion, sales, profitability, retention, frequency, response, etc.

Required Skills

  • The position requires understanding of and experience with managing membership-based/loyalty-based business models.
  • 12+ years of growth and digital experience across CRM, email marketing, customer segmentation, and/or growth marketing.
  • Highly analytical – being able to tell stories with data and translate numbers into actionable insights.
  • Experience in media buying agency or managing digital media for an ecommerce business. Must have experience managing performance with a variety of digital channels, including: Paid Social, Display, SEO/SEM, Streaming Video, YouTube, Influencers, and/or Friend Referral programs.
  • Experience leading rapid A/B tests on landing pages, building testing framework, briefing designers, copywriters, developers & product managers as well as reporting on results; general knowledge of content management systems and best practices to optimize site content.
  • Experience working with Product Managers to build test and scaled environments to deliver optimal customer experiences.
  • Agile Mindset – our brands have large media budgets; a small company mentality (e.g., test quickly, fail quickly, fix quickly) is needed along with a collaborative approach.

Savage X Inc. is an equal opportunity employer. We recruit, employ, compensate, develop, and promote regardless of race, national origin, religion, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, and other protected status as required by applicable. At Savage X Inc., we champion a vibrant workplace culture that thrives on diversity law and do not tolerate discrimination or harassment. We are one team from many backgrounds, innovating through diversity of individuals, who are driven by passion for creating an inclusive space for all. Savage X Inc. will continue to champion a workplace culture that prizes diversity and inclusivity.

We encourage you to apply regardless of meeting all qualifications and/or requirements.

Please be aware that the Company requires you to be fully vaccinated against COVID-19, and we will require all non-remote new hires working in our Los Angeles office to submit official COVID-19 vaccine documentation. Currently, the Company considers you fully vaccinated 14 days after your second dose in a two-dose vaccine series (e.g., Pfizer or Moderna) or 14 days after a single-dose COVID-19 vaccine (e.g., Johnson & Johnson). The vaccine must have been FDA approved, have emergency use authorization from the FDA, or, for persons fully vaccinated outside of the U.S., be listed for emergency use by the World Health Organization. Anyone unable to be vaccinated, either because of a disability, medical condition or sincerely-held religious belief may request a reasonable accommodation upon active employment. In addition, due to how highly transmittable the Omicron variants is, we are currently requiring all non-remote employees to get a vaccine booster when eligible.