Head of Brand Marketing & Communications

Hanna Andersson is a Portland, Oregon-based premier children’s lifestyle brand. At Hanna, our mission is to outfit the adventure of childhood, which is influenced by the Swedish expression, "den röda tråden" which means "the red thread"—the throughline that ties everything together and gives it meaning. This means that we create clothing with happy designs and Hanna-me-down quality that embraces the Scandinavian principles of sustainability, intentional design, and childhood independence.

We cultivate our unique brand by hiring team members who own a customer service mindset, and who are innovative, results-oriented, and comfortable working in a collaborative and growth-driven work environment. We all share in our brand’s success, and we actively encourage our team members to maintain a healthy balance in their daily lives.

Job description:

The Head of Brand Marketing and Communications is an inspirational, strategic innovator who leverages our brand purpose and mission to identify and develop compelling marketing plans that drive results across the funnel, while creating strong emotional connections with our community. This leader is responsible for defining, creating and executing an integrated marketing strategy to build the brand and deliver on short- and long-term business goals. The Head of Brand Marketing and Communications will oversee a scrappy, high-performing team including Brand, Public Relations, Influencer Marketing, Partnerships, and Promotions.

A successful candidate will be creatively inspired, a natural connector and collaborator, and have strong partnerships with media, press, and influencers. They will have a growth mindset, and know how to leverage partners, and marketing platforms to maximize our brand voice across both existing and new customers.

Above all, this candidate will be an optimistic, proactive, and able to energize a team to develop and deliver programming as engaging and as creative as Hanna Andersson is.

Responsibilities:

• Key member of Hanna Andersson leadership team, responsible for developing and delivering 360 marketing plans and seasonal campaigns based on customer growth and business goals, leveraging channel and customer insights
• Initiate and partner with team leads on the strategy for yearly budgets and work to ensure that budget is allocated across Brand, PR, Influencer, Partnerships, & Promotions, aligned to brand goals
• Partner with VP Digital and Brand Creative Director to influence media content and media outreach plan, ensuring relevancy and consistency across all channels
• Track competitive performance across key marketing efforts including Influencer Programing, Promotion, and PR
• Own activation and content calendar across all consumer touchpoints
• Increase brand presence and voice so that Hanna Andersson is consistently the first and favorite partner for participation in programming opportunities, both editorial and paid
• Oversee PR Events that align with key Marketing objectives (product collaborations, seasonal launches, key gifting periods including Holiday and Back to School seasons), that consistently reinforce our brand position and product exclusivity
• Partner with social and affiliate media outlets to strategically seed product using influencers, affiliates and non-affiliate relationships that will be impactful to the business
• Work with team to create and distribute monthly PR brand recap delivering actionable insights from campaigns, KPIs and impact of coverage and outreach
• Support CBO in managing brand reputation issues, both reactively and proactively as appropriate. Work with leadership team, customer service, R&D and other partners to assess and respond quickly to both existing and potential threats to business
• Manage internal and external PR communications around key product launches and seek out press worthy product and stories
• Oversee annual PR budget
• Identify key aspirational partners and develop working relationships that support and enhance the brand
• Lead or enable the coordination and project management for tactical executions including Partnership activations. Manage teams and vendors to ensure proper distribution and execution
• Manage licensing marketing programs
• Own the promotional calendar across all marketing functions
• Ensure promotional cadence supports marketing impression goals, reach goals, and sales objectives
• Act as key lead with merchants, creative, and digital to ensure promotional offer, messaging, and communication strategy support business goals

Requirements:

• 10-15 years’ marketing experience, with consistent and exceptional record in delivering from concept stage to go-to-market
• Experience in PR and influencer marketing
• Proven success working in a fast-paced, high-energy environment and can quickly adapt to business needs
• Strategic thinker with strong leadership qualities – ability to take initiative and problem solve
• Be able to build and maintain strong relationships at all levels within the company. Be able to effectively communicate priorities and needs to executive audiences
• Ability to juggle multiple projects and channels of the business
• Very strong communication skills, both verbal and written
• Works well with both business and creative people
• Calm, thoughtful approach to issues, challenges, and problems with a strong focus on prioritization

Benefits & Perks:

Hanna Andersson believes that health, wellness, and security should be shared by everyone. Thus, we offer the following benefits and perks for our team members:

• Medical/dental/vision with HSA & Healthcare FSA
• Generous time off policy
• Remote flexibility
• Wellness program
• 401(k) with employer match
• Paid parental leave
• Short/long term disability
• Merch discount

Hanna Andersson provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. As an Equal Opportunity Employer, Hanna Andersson prohibits discrimination, harassment, and retaliation of any kind. Hanna Andersson encourages applicants of all ages.