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Posted January 02, 2023
MRM

VP, Director of Social Strategy

MRM
Princeton, NJ, USA Remote Full-time

Job Description

Title: VP, Director of Social Strategy

Description:

We are seeking a VP, Director of Social Strategy with deep healthcare industry experience to shape the strategy, design and execution of social marketing activities for our health clients. In this role you will be focused on helping our clients drive meaningful engagement with - and derive robust insights from – patients, HCPs, advocates, communities and caregivers.

You will be part of the MRM strategy practice and a strong healthcare strategy team, looking across channels and touchpoints to guide strategy and activation decisions. You will bring detailed knowledge of both the social landscape and the pharmaceutical industry to inform those decisions while understanding that social lives within a larger context and must be considered holistically.

You understand that social is more than just “brand love” and surface-level metrics and that there’s more to meaningful attribution than likes, shares and follows. You have a nuanced understanding of influencer marketing that lets you determine not just how to leverage it but where it makes sense and where it doesn’t. And you generally inspire your team, colleagues and clients with ideas and positivity.

Responsibilities:

  • Guide social strategy conception and delivery across major pharmaceutical accounts
  • Ensure we are delivering the best work, including the proactive identification of opportunities
  • Articulate best practices and ensure they are effectively followed
  • Educate clients (including medical, regulatory, legal) on social practice
  • Keep stakeholders – clients and internal alike – informed of social landscape trends and how they might translate into business value for our pharma clients
  • Cull audience insights from social activity
  • Identify, develop and support new business opportunities
  • Collaborate with team members across disciplines, including strategy, creative, performance, technology and delivery
  • Effectively manage crises – and actively work to help avoid them
  • Collaborate with performance and strategy to develop meaningful social metrics, attribution models and informative reports
  • Provide social activity scoping
  • Build and nurture client relationships

Qualifications:

  • 7+ years of social experience with understanding of the agency environment
  • 4+ years of experience in the pharmaceutical industry
  • Experience managing and mentoring junior team members
  • Strong knowledge of all major social platforms (e.g. Facebook, Twitter, Instagram, Snapchat, YouTube, Pinterest, etc.) and tools (e.g. Sprinklr, Crimson Hexagon, Spredfast, Unmetric, FB insights, YouTube Analytics, etc.)
  • Deep understanding of social content strategy including focus, formats and cadence and media planning including channel strategy and paid social media integration
  • Proven expertise in framing social initiatives in the larger customer experience, digital marketing and integrated brand planning landscape
  • Understanding of reporting requirements for pharmaceuticals
  • A track record of productive collaboration across disciplines including strategy, analytics, UX, creative, technology and account and project management
  • Robust analytical and problem solving skills
  • A strong storyteller who can concept and drive a persuasive narrative
  • Ability to balance multiple projects and resource demands at once
  • Bachelor’s degree required, advanced degree a plus

At MRM, Relationship is our middle name.

We employ the most innovative talent in the industry to drive digital transformation for our clients’ businesses and provide creative solutions to help brands grow meaningful relationships with people.

MRM is a leading customer relationship agency that leverages the power of creativity, the beauty of data, and the magic of technology to help brands grow meaningful relationships with people.

Do you excel when working in a team? Are you fascinated by the endless possibilities that technology brings to marketing? Are you ready to transform our world?

If so, you will thrive in our culture based on the Important Things We Believe (I.T.W.B.s)

  • Ideas power everything
  • We’re Better Together
  • We’ll figure it out
  • Complexity can be managed
  • It only counts if we deliver
  • Technology is magic
  • Celebrating Individuality

MRM is a leader in Gartner Inc.'s annual "Magic Quadrant for Global Digital Marketing Agencies" report. Gartner Magic Quadrants are based on an exacting methodology where agencies stand out for their strategic services, including business strategy and digital business transformation skills. MRM is noted for its global vision and strategy, and its use of tools and analytics enabling clients to deliver a measurable business impact as the result of those strategies.

We love our diverse workplace! MRM is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status or any other occupationally irrelevant criteria.