Skip to main content
Posted January 04, 2023
African American Leadership Forum Twin Cities

Digital Content Lead

African American Leadership Forum Twin Cities
Minneapolis, MN, USA Remote ⚠ [Archived] No Longer Accepting Applicants
Compensation: $55,000 to $70,000 Annually

Description

Digital Content Lead

The work of the African American Leadership Forum is rooted in shifting systems and the people that lead them towards a more just future. We partner with communities, nonprofit organizations, foundations, and governments to co-create solutions focused on a host of social and economic opportunities.

The Digital Content Lead works under the head of Digital Strategy and Marketing to create, plan, and execute digital content and messaging across all digital channels and functions, including direct response. This position plays an integral role in building and elevating African American Leadership Forum’s digital footprint by accelerating the organization through strategic and consistent content and narrative execution. The Digital Content Lead is responsible for identifying content gaps and creating and managing all the digital content on the website or social media. You will partner with key stakeholders across the organization—including the design & innovation, discourse, policy, research & data, leadership development, and fund development to create a cohesive narrative around our work.

This person should have an eye for storytelling in the digital realm. This position will help manage and guide the process, while developing and honing a content strategy for the website and social media channels that involves reimagining existing content and developing website features that can funnel through other marketing channels. The Digital Content Lead should have the keen sense of an editor, be able to update and craft headlines, assign and create stories, apply strategy, SEO, and best practices to stakeholder content while understanding how to read audience engagement analytics. Fast-paced reporting, thoughtful storytelling, and an ability to react to real-time situations are required.

RESPONSIBILITIES:

As Digital Content Lead, you will…

  • Evaluate and build upon existing communications strategy through a social media and content development lens.
  • Shape and deliver thought leadership activities throughout the year showcasing innovative examples of the issues we are trying to solve for.
  • Contribute ideas for digital and social campaigns including tactics across paid, earned, shared, and owned media.
  • Conceive, implement, and measure digital work across all relevant channels.
  • Oversee social and content development in conjunction with our internal teams.
  • Understand and interpret analytics as well as when, and how, they should be applied to change or pivot web strategies.
  • Align web and content strategies for programs and events.
  • Maintain a relevant website - constantly updating information and working with agency leaders for content production.
  • Provide support and strategic partnership on events and forums in collaboration with the Event Logistics Lead.

VALUED EXPERIENCES:

To be a successful as Digital Content Lead, you might be…

  • Someone who enjoys crafting digital articles or publications, newsletters, blogs, think pieces, email marketing campaigns.
    Someone who has developed and driven forward multi-channel digital media strategies and roadmaps aligned with organizational and departmental growth goals.
  • Someone who might have held roles in UX design, marketing, website development and/or communications.
  • Someone who has strong client consultancy skills gained in an agency environment.
  • A framework-minded designer who excels at strategic choice-making and thrives in complex systems.
  • Passionate for the evolution of technology and how it is a key driver in business strategy.
  • Someone who is obsessed with how end users experience websites and social media platforms.
    Someone who harnesses the power of data and analytics to drive decision making.

REQUIREMENTS:

Knowledge, Skills, and Abilities:

  • Bachelor’s degree or equivalent experience in omni-marketing, journalism, public relations, strategic communications, digital content strategy.
  • +/- 3 – 5 years' experience in digital marking, branding, content creation & management, social media, copy writing preferred.
  • Excellent writing skills, editing skills, and the ability to create compelling content from brief descriptions, summaries, and interviews.
  • Experience running both paid and organic social campaigns from a content perspective.
  • Strong technological aptitude, expertise in Adobe Suite, InDesign, Canva, Google Analytics & Data Studio, Facebook Ads Manager.
  • Capacity to quickly master new tools and platforms as technologies evolve.
  • Excellent organizational skills, with the ability to take initiative and handle multiple projects with respect to timelines and deliverables.
  • An understanding of web user experiences and web audience development with the ability to adjust digital strategy quickly and smartly, is a nice to have.

SUCCESS FACTORS:

You are a thought leader.

Demonstrating industry and content expertise with the ability to pioneer new ideas, efficiently and effectively solve problems, and influence others while being open to collaboration.

You are results driven.

Leading with passion, enthusiasm, and a sense of urgency that influences others to follow suit, with self-motivation to achieve goals and challenge the status quo.

You are constantly innovating.

Developing and encouraging creative ideas that challenge common thinking and help AALF gain a competitive advantage while being open and agile to adapt, change, and try new things to promote growth, learning, and improvement.

Pay Transparency:

At AALF, we offer a transparent view into two key components of your total compensation package: Base Salary and Benefits. The salary range for this position below is not inclusive of an annual discretionary bonus. Actual offers are made with consideration for relevant experience and anticipated impact. Learn more about our benefits package below.

For our lead level positions, our compensation ranges from $55,000 to $70,000.

Benefits of Working at the AALF:

At AALF, we are proactive in auditing our benefits on an annual basis to ensure that we provide a competitive and comprehensive suite of offerings to meet your health and well-being needs.

  • $100 monthly health and wellness stipend
  • $50 monthly mobile phone stipend
  • Free parking available downtown Minneapolis, MN
  • 9 paid holidays, seasonal paid office closures
  • Effective January 1, 2023 – unlimited paid time off
  • Flexibility for pretax medical options available to suit employees needs
  • Dental, vision, life insurance, AD&D, short-term and long-term disability available
  • Competitive matching on retirement savings

ORGANIZATION SUMMARY:

The African American Leadership Forum is a movement of more than 5,000 African American leaders, institutions, allies and systems that come together to collaborate and champion solutions that improve the lives and experience of African Americans in Minnesota. Our goal is to build a just and healthy society that works equally well for everyone. As a democratic, people-powered movement, all work of the AALF is done through leadership development, building collective impact, and shifting the narrative. Convening and being together is how we build social capital and communal power. Our network creates the space for African Americans to create a shared agenda for solving our community’s critical issues. AALF network come from all walks of life to contribute their insight by participating in any way that suits their interests. From volunteering in support of our growing movement, to joining workgroups; there is space for everyone.

Diversity and open expression are fundamental to the work of African American Leadership Forum. We are passionate about building and sustaining an inclusive and equitable working environment where everyone can belong. Every member of our team enriches our work by exposing us to a broad range of ways to understand and engage with the world, identify challenges, and to discover, design, and deliver solutions. We welcome everyone to apply, especially those individuals who are underrepresented in our sector: individuals who identify as BIPOC, LGBTQI+ and gender fluid or gender nonconforming, individuals with disabilities (both seen and unseen), veterans, people of any age or family status. We encourage you to apply even if you feel like you don't fit 100% of the technical requirements. AALF is an Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to age, race, color, religion, disability, marital status, national origin, sex, gender identity, sexual orientation, familial status, genetic information, or a protected veteran’s status.

Our organization has a partnership with Metropolitan Alliance of Connected Communities (MACC) to provide administrative services including management of the recruiting process. If you apply for this position, you may see references to MACC in some online materials. AALF participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. See E-Verify’s official poster at https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf.