Social Media Specialist
Why join us?
Our purpose is to design for the good of humankind. It’s the ideal we strive toward each day in everything we do. Being a part of MillerKnoll means being a part of something larger than your work team, or even your brand. We are redefining modern for the 21st century. And our success allows MillerKnoll to support causes that align with our values, so we can build a more sustainable, equitable, and beautiful future for everyone.
About This Opportunity
We’re looking for a Social Media Marketing Specialist to develop and execute social media strategies within our family of global retail brands: Herman Miller, Knoll, Design Within Reach, HAY, Muuto, and Fully. You will oversee organic social content strategies that generate high levels of engagement across multiple platforms. You will also contribute to influencer strategies by managing content, relationships, and budgets. Our Global Social Media team drives brand awareness, consideration, demand, and loyalty across Herman Miller’s family of brands. You will shape a social media strategy to meet these goals and work cross-functionally with internal and external partners to bring the strategy to life.
What You’ll Do
- Collaborate across business units on multi-platform strategies, tactics, and outcomes.
- Develop and implement an insights-led multi-platform social strategy with an up-to-date understanding of social “best practices," ensuring alignment with broader marketing priorities, business goals, voice, and brand. Platforms may include Instagram, TikTok, Facebook, Twitter, Pinterest, YouTube and more.
- Create and implement influencer strategy and conduct ongoing relationship management.
- Own the content calendar for one or more MillerKnoll brands, including managing timelines and priorities.
- Partner with creative teams to develop compelling content through photo and video shoots, contribute to editorial direction and storytelling, and source on-brand user-generated content.
- Optimize our social media management tools, including publishing, reporting, listening, and day-to-day upkeep and maintenance.
- Collect and interpret social media insights using social listening tools and analytics platforms to guide campaigns, maximize engagement, and make data-backed recommendations.
- Liaise with international teams to ensure social strategies represent global brand goals.
- Contribute to community management and social listening strategy as needed.
Sound Like You?
You might be just who we're looking for if you have:
- A Bachelor's degree in Journalism, Marketing, Communications, English, or a related field.
- Three years of social media marketing experience managing multiple products, ideally within a complex, fast-paced corporate environment.
- Three years experience working with social media management and reporting tools such as Sprinklr, Social Studio, Sprout, or a similar tool.
- Experience developing and implementing a multi-channel B2C social media strategy that leverages brand networks, customers, content, partnerships, and events.
- Three years of B2C experience utilizing Facebook, Instagram, Pinterest and YouTube.
- The ability to guide creative teams in shaping content for optimal social reach and engagement.
- Excellent writing and communication skills; excellent interpersonal skills.
- The ability to occasionally work flexible hours to cover weeknight and weekend duties.
- The ability to be self-motivated and to work independently.
Who We Are
The MillerKnoll Group is a family of individually vibrant brands, all dedicated to artful, problem-solving design. As MillerKnoll has evolved over its 100-plus-year history, we’ve joined forces with brands that share our commitment to great design, and promoting the health and well-being of our customers and employees. At MillerKnoll, our unique culture represents the collective attitudes, ideas, and experiences of the people who work here. We focus on protecting the environment, impacting our communities, exceeding the expectations of our customers through high quality products, and championing diversity in all areas of the business, and together we are on a journey toward a better world. MillerKnoll is comprised of people of all abilities, gender identities and expressions, ages, ethnicities, sexual orientations, veterans from every branch of military service, and more. Here, you can bring your whole self to work. We’re committed to equal opportunity employment, including veterans and people with disabilities.
Who We Hire?
Simply put, we hire everyone. MillerKnoll is comprised of people of all abilities, gender identities and expressions, ages, ethnicities, sexual orientations, veterans from every branch of military service, and more. Here, you can bring your whole self to work. We’re committed to equal opportunity employment, including veterans and people with disabilities.
A starting compensation range for this role is $83,268.00 - $104,134.00. Relevant salary considerations will include candidate qualifications and experience, other business/organizational needs and market factors . You may also be eligible to receive a geographic premium, annual discretionary incentive and equity awards which are subject to the rules governing these programs. The company offers a full spectrum of benefits including Medical, Prescription Drug, Dental, Vision, Health Savings Account, Dependent Day Care Savings Account, Life Insurance, Disability and Other Insurance Plans, Paid Time Off (including Vacation and Parental Leave), Holidays, 401(k), and Short/Long Term Disability, in addition to other special perks reserved for our associates.
