Senior Brand Manager

WHO IS KINSHIP?

Kinship is here to help everyone pet parent like a pro. We’re building the future of pet care, combining insights, products, and services to help people be the best pet parents they can be - and to ultimately create a better world for pets. Kinship is a business division of Mars Petcare, the global leader in pet health, nutrition, and services, and dedicated to one purpose: A Better World for Pets . Learn more at www.kinship.co .

OUR FAMILY OF BRANDS

• Adopt-a-Pet the destination for finding homes for homeless pets; we help animal shelters, humane societies, SPCAs, pet rescue groups, and pet adoption agencies connect their homeless pets to millions of adopters a month
• Wisdom Panel our world-leading genetic health screening and DNA testing for dogs
• Whistle the award-winning GPS dog tracker and health monitor
• Pet Insight Project our ground-breaking science team that uses AI to turn billions of data points into actionable insights
• Vet Insight our expert-driven, on-demand pet health platform
• The Wildest the destination that helps pet parents keep their cool in the wild world of pet parenting
• GoodFriend a marketplace for all your pet’s people, connecting pet owners with their people, from groomers, trainers, to veterinarians and experts
• PetExec is here to help organizations of all sizes in managing their daycare, boarding, grooming, and training operations
  

Together, these teams work to set new standards in pet care. And, as a part of Mars Petcare, they work to create a better world for pets. Learn more at www.kinship.co .

OUR BRAND AT KINSHIP

Kinship is here to help everyone pet parent like a pro. We’re building the future of pet care, combining insights, products, and services to help people be the best pet parents they can be - and to ultimately create a better world for pets. Kinship is a business division of Mars Petcare, the global leader in pet health, nutrition, and services, and dedicated to one purpose: A Better World for Pets. Learn more at www.kinship.co.

OUR (DEPT) TEAM

We are in the midst of creating one place for everything that a pet parent needs to care for their pet and live their best lives together. We call this ‘The Kin’, a new mobile application launching in 2023 for pet parents that will bring the three Kinship brands together and finally bring pet care into the modern era.

The Kin, a trusted companion to pet parents, will make life with a pet easier, more fun, and more inspiring, as it helps to unlock deeper relationships with our pets. The Kin will bring everything a pet parent needs to provide the best care for their pets into one place, and helps them focus on living their best life with their pet. The Kin matches what their pet needs to quality service providers, helps them book and share necessary records, and provides personalized content so pet parents can parent with ease and confidence.

In this role, you will join other savvy marketing professionals and brilliant business minds to create, develop and implement The Kin’s consumer marketing strategy. Reporting to the Director of Marketing for The Kin, you will be responsible for working across the funnel to create and launch marketing campaigns that both morph The Kin into a best-in-class lifestyle brand and achieve business objectives.

HOW YOU’LL HELP EVERYONE PET PARENT LIKE A PRO

• Lead key projects and initiatives which effectively drive consumer conversation and conversion to The Kin
• Work with Director to manage strategy and budget for 360-media campaigns for The Kin to maximize app downloads - to include PR, events, partnerships, affiliates, performance marketing, content & SEO, and social media
• Lead cross functional and agency teams in driving excellence across execution of all campaigns
• Develop partnership strategy for The Kin, pitch prospective partners, and execute culturally relevant partnerships that inspire other brands to make the world better for pet parents and drive app downloads
• Own campaign strategy for shared moments across all Kinship brands
• Oversee development of marketing strategy for The Wildest Pack, our all-in-one-pet-parent-dream-come-true monthly subscription-based product, that achieves business subscription goals
  

THE PRO WE’RE LOOKING FOR

Technical Skills

As Kinship people, we have three pillars that set out how we aim to be--in our everyday work, and in how we approach each other. We call these our Cultural Pillars. In all of the roles that we hire for, we look for people who are Optimistic, Purposefully Inquisitive, and Open to All. And for this role, you’ll need these skills to knock it out of the dog park:

• 6+ years of marketing experience; ideally 4+ years consumer-focused
• Consumer services marketing is preferable, with an emphasis on specifically targeting millennial consumers
• Experience developing marketing campaigns and strategies to drive app downloads
• Experience managing Media Buying agencies to drive optimal acquisition performance
• Experience managing at least 1 direct report
• Experience in marketing at a tech company, preferably a start-up
• Experience with marketing partnerships, influencers, street marketing, events
• Two-sided marketplace experience is preferred
• Strong understanding of the internet, passionate user of digital technologies, and curious about the evolution of this space.
• Knowledge of social media, content strategy, and influencer marketing tactics.
• Experience with analytics tools such as Google Analytics
• Experience analyzing and manipulating data with Excel and Google Sheets
  

Leadership Competencies

• You Have Courage : a willingness to bring forth a new idea, engaging others across Kinship to support you, and taking risks and action will full accountability
• You Learn at Pace: a consistent and fast work ethic to meet growth goals, and the ability to evolve and pivot quickly from what you’ve learned
• You Value Difference : a genuine belief in inclusion and diversity is in your DNA, and it shows up in your work, and how you work.
  

Compensation

The New York base salary range for this position is $ 125,000 - $150,000 annually, commensurate with experience. Total compensation will include bonus incentives and benefits. Kinship provides Full Time Employees (Associates) benefits which may include health insurance, retirement plan benefits, eligibility for Mars discounts, unlimited paid time off and access to other benefit programs. Eligibility for Kinship benefits is determined under the terms of the applicable Kinship Benefits plan at a person’s date of hire.

What You Can Expect From Us

• Opportunities to impact and grow the business on a day to day basis
• Dog-friendly workplaces
• Medical, dental, vision, 401k match, and pet benefits for Full-Time Employees and their families
• Unlimited paid time off for Full-Time Employees
• Hybrid work environment
• Parental leave for the birth or adoption of your new human child (and fur baby) for Full-Time Employees
• Discounts on pet products, services, nutrition and veterinary wellness plans
• An extensive onboarding program with a chance to meet all of our leaders across Kinship
  

Disclaimer

Kinship is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

Note To Search Firms/Agencies

Kinship does not compensate search firms for unsolicited assistance unless they have a written search agreement with Kinship and the requisition is position-specific. Any resumes, curriculum vitae, and other unsolicited assistance from search firms that do not have a written search agreement or position-specific requisition submitted to any Associate of Kinship will be deemed the sole property of Kinship and no fee will be paid in the event the candidate is hired by Kinship.