Content & Brand Marketing Manager

Content & Brand Marketing Manager About The Role

We’re looking for a full-time marketing hire to help grow our career coaching platform.

As Mento’s Brand & Content Marketing Manager, you'll spearhead our continued expansion to help millions of people build happier, healthier careers. You’ll work closely with the entire Mento team — our co-CEO, Chief Product Officer, sales, and member success teams — to drive our growth and content marketing initiatives. This is a unique opportunity to grow a product, platform, and community that genuinely makes a meaningful difference in the lives and careers of our members, coaches, and partners.

The ideal candidate has a proven track record of succeeding on high-performing VC-backed startup teams, innovating and scaling B2B platforms and/or marketplaces, and loves designing novel approaches to building brands. You have a strong understanding of growth and content marketing and enjoy using data, consumer insights, and DTC trends to build category-defining companies. We’re looking for a teammate who is curious, creative, kind, and brilliant; who enjoys collaborating with others just as much as they enjoy delivering great work independently; and who will challenge and delight us at every turn.

Key Responsibilities

• Take Ownership Over the Full Marketing Cycle : From driving inbound leads to retention and loyalty, help us craft the ideal customer journey that can help people get the most out of Mento, coaching, and our platform, and feel surprised and delighted on every step of the journey.
• Develop the Brand and the Voice: Help us take our nascent brand to the next level and help us translate our values, worth, and unique view on the changing world of work and life. Flex your creativity as you tell stories that resonate with a diverse audience.
• Set the Marketing Strategy and strike a balance between longer-term strategic brand building initiatives, efforts to drive product adoption, mid-term lead generation and nurturing, and immediate quick wins to achieve growth & ROI targets.
• Create and Implement Content Marketing Programs : You’ll own email, social, content, podcasts, and PR and will build some of these programs from scratch.
• Build a Growth Engine: Build out the structure and lead rapid experimentation and iteration to drive growth alongside our sales and member success collaborators.
• Be a Strategic Thought Partner and Leader on path from 0-1: This role provides a unique opportunity for leadership and partnership with the founding team. We are highly collaborative, and you will be the leading voice in driving marketing.

Who We’re Looking For

You Are

Passionate about career growth and wellness

• You’re excited about helping people build careers that truly work for them and improving how people work and grow within companies.
  
  

Excited to build something from the ground up

• You have experience growing an early stage tech startup, building programs from scratch, and driving product market fit.
• You thrive in a fast-paced, scrappy, ambiguous start-up environment.
• You are excited to collaborate and receive feedback. You believe that great work is produced with others and are not afraid to have your voice heard and also your mind changed.
  
  

Excellent Storyteller

• You are a great writer and communicator.
• You’re able to equally understand the product and our users and communicate the magic through compelling stories in different formats (social, email, video, etc).
• You are creative and know how to adapt different stories for different audiences.
  
  

Marketing Generalist

• Your strength is in driving growth, yet feel excited and energized about building a defining brand.
• You are extensible and adaptable. You love all aspects of marketing (growth, product, and brand), and even if you don’t have expertise in one area, you know what good looks like – and better yet enjoy the challenge of figuring out how to do something new.
• You have strong experience across growth marketing (demand generation) and brand Loyalty/Retention, Social Media/Viral Marketing, and managing tactics across the full customer funnel from acquisition to retention. You must have in-depth knowledge and expertise in CRM, paid media, content, social, partner, and email marketing.
• You have extensive experience in B2B marketing, and ideally have grown membership on a B2B platform, marketplace, and/or subscription service.
• You have knowledge of Campaign Management Tools and Analytics Tools (eg. MixPanel, Google Analytics, HubSpot).
  
  

A true team player

• Start-ups take a village! You are a key player when working with a team and can also do great work independently.
• You love that marketing is a true cross-functional role and you thrive working with others to achieve meaningful goals.
• You get excited about contributing new ideas, designing novel solutions, and experimenting in pursuit of building a product that users love and transforms how people navigate their jobs and careers.

Why Work with Us?

We Are

• We are a company dedicated to empowering professionals to live meaningful careers. That starts with our culture at Mento.
• We work hard to foster a workplace built around trust, respect, collaboration, and having fun. We believe that feeling comfortable at work is critical to creativity and productivity. Work-life balance should be your right, not your reward. As long as you are getting your work done and are accountable to your teammates, we don't care when, where, or how you work.
• We are a highly collaborative, fast-moving work-environment where every team member plays a critical role in building our products, shaping our culture, connecting with users, and supporting each other.
• Our time is our most precious resource! It should be spent with people you genuinely enjoy working with.
• We believe that just as Mento is a work-in-progress as a start-up, so are we all as individuals and as a team, both inside and outside of work. We aim to always assume the best in one another, and also understand that great relationships, teams, and companies require effort, investment, and empathy from all of us. We strive to create an empathetic, collaborative, kind, and entrepreneurial culture to thrive, and expect everyone to contribute to making it a reality!
• We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our users. If you’re passionate about helping more people access meaningful work, we want to hear from you.
  
  

Benefits Include

We care deeply about ensuring we not only work well, but that we live well, too. Our benefits are designed to foster growth, flexibility, and autonomy.

✈️ Fully Remote - work from anywhere!

💰 Competitive salary and equity

🏥 Medical, dental, vision, and 401k plan

🌴 Unlimited vacation (We really mean this -- it’s important to stay fresh!)

🌴 Team offsites

💻 Laptop and home office stipend

🌴 Generous parental leave

👥 A Mento coaching membership

🚀 Lots of opportunities for growth