Content Marketing Specialist

Hi, we’re Tailwind. We are a 40-person marketing technology company that has created a suite of products to help small businesses successfully market themselves across multiple channels. We’re proud to serve over 1,000,000 brands, small businesses, sellers and creators worldwide. We’re on a big mission to make world-class marketing easy for everyone and we looking to add a content marketing specialist to our team to help us accomplish that!

The Content Marketing Specialist will join our small but mighty marketing team as a key content creator who can bring a range of content to life for our customers. The ideal candidate will be a content-obsessed marketing generalist with an entrepreneurial spirit and a passion for creating content that positivity impacts those around them.

What you'll love about this role...

• Educating people about marketing topics and social media marketing by researching and writing engaging and authoritative blog posts multiple times a week.
• Creating in-depth downloadable content, checklists and guides that people love and return to again and again
• Writing for our email newsletter, which is distributed to hundreds of thousands of members excited to learn more about marketing
• Coordinating with the whole Tailwind team to support product launches, drive toward company goals and make our members love us
• Creating solid promotion plans for the content you write to get as many eyes on your content as possible. You’ll be collaborating with and providing ideas to our marketing team members in social media, paid ads, and inbound just to name a few!
• Repurposing blog content as slideshares, social posts, emails, creating webinars, etc. (bring your ideas!)
• Copywriting for social posts, tailored for audiences based on platform (Pinterest, Instagram, Facebook)
• You’ll get ownership options, company-paid insurance premiums with a competitive benefits package, and a flexible vacation policy

Key skills and experience...

• 2+ years experience marketing to small businesses as a content marketer, copywriter, or editor
• A deep understanding of and passion for marketing and teach strong marketing to others
• Experience creating and adhering to a fast-paced editorial calendar which includes blog posts, multimedia content, social posts, emails, offers, white papers etc.
• Familiarity with SEO and keyword research
• A proven ability to promote the content you write. You’re the kind of content marketer who realizes that you’re only halfway done when you hit publish

About the ideal candidate...

• A lively writer who can quickly turn concepts into engaging, easy-to-digest content that gets shared
• A strong self-editor
• Open to feedback, direction, and edits of your work - eager to learn and grow
• You’re curious about marketing tactics inside and outside of content, and always interested in expanding your skill set.
• A natural communicator and educator, able to work well via Slack and Google Hangouts with team members across multiple time zones
• Organized and able to follow through on multiple projects concurrently
• An authentic, positive and energetic team-player
• Able to understand and solve the biggest challenges of marketers and to present Tailwind as a helpful part of the solution.
• Passionate about becoming a world-class marketer, and helping others to as well
• Empathetic and committed to empowering our members to build their businesses with the best marketing advice available
• Able to understand and accurately convey the latest industry statistics and platform feature releases

Bonus points for...

• Curiosity and experimentation with Chat GPT and automation to perform content tasks.
• Familiarity with basic graphic design principals and able to communicate effectively with a range of designers
• Experience working on a small team of marketers where you can where several hats and have a full picture of the marketing goals/impact within the organization
• The ability to use a variety of marketing channels to get your content seen
• Design skills with Sketch, Photoshop and/or online creation platforms (Canva, Easil, Tailwind Create)
• Familiarity with Wordpress and blog publishing/ formatting plugins (Elementor, Shortcoder, OptinMonster, Webflow)
• Experience with guest posting and building backlinks
• Understanding of Ecommerce marketing
• Understanding of content marketing strategy
• Ability to conduct case study interviews
• Experience at a Software as a Service (SaaS) company
• Ability to use data to conduct and present original studies
• Experience working with Drip & Intercom

This is a remote full-time opportunity for individuals located within the United States. We are also open to a contractor position - if you are interested, you can apply at tailwindapp.com/careers

About us...

• We are all owners (literally): We take responsibility, don’t pass blame, and don’t rest until the problem is solved
• We set audacious goals and tackle challenges daily, which leaves no room for ego or a sense of entitlement
• We’re remote-first: our team is located across the US. We communicate async, across timezones and bring everyone together once a year to actually meet face-to-face
• We’re radically transparent: Sharing new ideas and plans, giving feedback, and making everyone feel welcome in every conversation
• We’re a team of 40+ that blends deep early-stage DNA (team + alumni have started 17 companies, and helped build 18 other startups) with industry expertise born out of leading names in tech and marketing such as Google, YouTube, AOL, AWeber, Wildfire, a la mode, BigWing Interactive, Yodle and AT&T interactive
• We believe our industry’s lack of diversity hurts us all and work hard to foster a company culture that’s inclusive and appreciative of everyone’s talent, authenticity, and ideas — regardless of our differences

Tailwind employment offers include a base salary, stock options and benefits. The final compensation will be determined by several factors, including skill level and experience. Our target range for this role is $65,000 to $73,000. Tailwind’s benefits package includes covering 100% of benefits (health, dental, vision) and up to 60% for any dependents you may have. Our remote culture and flexible PTO policy ensure our team maintains a healthy work-life balance.

Learn more about life at Tailwind: https://www.tailwindapp.com/careers

- From the blog: Listen to Your Customers, They’ll Guide What You Should Build

- Video: What’s it Like to Work at Tailwind

- Website: Our Mission, Our Story, Our Team, Our Culture

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Note: Please don’t talk yourself out of applying if you don’t “check all the boxes.” We support each other’s growth and celebrate our differences at Tailwind. If you’re passionate about world-class product marketing, please apply. We’d love to hear from you.

Tailwind is proud to be an equal opportunity employer and will consider all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, Veteran status, or any other legally protected status. If you have a disability or special need that requires accommodation, please let us know.